制造企业服务创新战略与技术能力的匹配—华为案例研究

科研管理 ›› 2015, Vol. 36 ›› Issue (5): 118-126.

制造企业服务创新战略与技术能力的匹配—华为案例研究

赵立龙^1,2, 魏江¹

1. 浙江省工业经济研究所, 浙江杭州 310012;
2. 浙江大学管理学院, 浙江杭州 310058

收稿日期:2012-09-03 修回日期:2013-03-11 出版日期:2015-05-25 发布日期:2015-05-19
作者简介:赵立龙(1975-),男,黑龙江哈尔滨人,浙江省工业研究所,博士,研究方向:战略管理与服务创新。
魏江(1970-),男,浙江诸暨人,浙江大学管理学院教授,研究方向:战略管理与技术创新。
基金资助:
国家自然科学基金重点项目"经济结构转型、研发网络化情境下企业技术创新能力演化规律研究"(项目编号:71132007);浙江省重点软科学研究项目"现代海洋服务业创新模式研究"(项目编号2012C35065)。

The Match between Service innovation strategy and technical capabilities of manufacturing firms——A case study of Huawei

Zhao Lilong^1,2, Wei Jiang¹

1. Zhejiang Institute of Industrial Economics, Hangzhou 310012, China;
2. School of Management, Zhejiang University, Hangzhou 310058, China

Received:2012-09-03 Revised:2013-03-11 Online:2015-05-25 Published:2015-05-19

摘要/Abstract

摘要： 本文以华为公司为案例,基于资源基础理论探索了制造企业服务创新战略与技术能力的战略匹配关系。研究发现:当企业技术能力较弱时,实施渐进式服务创新战略为顾客提供完备的产品支持服务,能有效增加产品价值提升市场绩效。当技术能力较强时,实施突破式服务创新战略,能够与技术能力形成知识溢出效应,更有助于市场和财务绩效提升。本研究拓展了制造企业服务创新研究的理论边界,研究结论对中国制造企业选择和实施服务创新战略具有实践指导意义。

关键词: 制造企业, 服务创新战略, 技术能力

Abstract: Based on a longitudinal case study of a Chinese communication equipment manufacturing firm (Huawei), this paper explores the relationship of strategic matching between manufacturing firms' service innovation strategy and technological capacity in the perspective of resource-based view. The findings show that manufacturing firms with lower technological capacity can provide comprehensive product supporting service and consequently enhance product value effectively when they select incremental service innovation strategy. In contrast, while owning higher technological capacity, manufacturing firms are required to implement radical service innovation strategy to gain spillover effects, provide special value for customers and finally establish new competitive advantage. This paper contributes to completing the extant theory of service innovation strategy research by expanding the theoretical boundary, and provides essential practical references to manufacturing firms in China by suggesting how to implement service innovation strategy.

Key words: manufacturing firms, service innovation strategy, technological capabilities

中图分类号:

F270.7

赵立龙, 魏江. 制造企业服务创新战略与技术能力的匹配—华为案例研究[J]. 科研管理, 2015, 36(5): 118-126.

Zhao Lilong, Wei Jiang. The Match between Service innovation strategy and technical capabilities of manufacturing firms——A case study of Huawei[J]. Science Research Management, 2015, 36(5): 118-126.

参考文献

[1] Adner, R., Zemsky, P. A demand-based perspective on sustainable competitive advantage[J]. Strategic Management Journal, 2006. 27(3): 215-239. [2] Vargo, S., Lusch, R. Evolving to a new dominant logic for marketing[J]. Journal of Marketing, 2004. 68(1): 1-17. [3] Ettlie, J. E., Rosenthal, S. R. Service innovation in manufacturing[J]. Journal of Service Management, 2012. 23(3): 440-454. [4] 高顺成. 国内外服务创新研究的对比分析及未来研究趋势展望[J]. 情报杂志, 2012. 31(2): 75-80. [5] 蔺雷, 吴贵生. 我国制造企业服务增强差异化机制的实证研究[J]. 管理世界, 2007(6): 103-113. [6] Palmatier, R. W., Dant, R. P., Grewal, D., Evans, K. R. Factors influencing the effectiveness of relationship marketing: A meta-analysis[J]. Journal of Marketing, 2006. 136-153. [7] Schmenner, R. W. Manufacturing, service, and their integration: Some history and theory[J]. International Journal of Operations & Production Management, 2009. 29. [8] Fang, E., Palmatier, R., Steenkamp, J. Effect of service transition strategies on firm value[J]. Journal of Marketing, 2008. 72(5): 1-14. [9] Sawhney, M., Balasubramanian, S., Krishnan, V. Creating growth with services[J]. MIT Sloan Management Review, 2004. 45(2): 34-44. [10] Wise, R., Baumgartner, P. Go downstream: The new profit imperative in manufacturing[J]. Harvard Business Review, 1999. 77(5): 133-141. [11] Bolton, R. N., Grewal, D., Levy, M. Six strategies for competing through service: An agenda for future research[J]. Journal of Retailing, 2007. 83(1): 1-4. [12] Gebauer, H. Identifying service strategies in product manufacturing companies by exploring environment-strategy configurations[J]. Industrial Marketing Management, 2008. 37(3): 278-291. [13] Gebauer, H., Fleisch, E., Friedli, T. Overcoming the service paradox in manufacturing companies[J]. European management journal, 2005. 23(1): 14-26. [14] Neu, W., Brown, S. Forming successful business-to-business services in goods-dominant firms[J]. Journal of Service Research, 2005. 8(1): 3. [15] Black, J. A., Boal, K. B. Strategic resources: Traits, configurations and paths to sustainable competitive advantage[J]. Strategic Management Journal, 1994. 15(S2): 131-148. [16] Gebauer, H., Edvardsson, B., Gustafsson, A., Witell, L. Match or mismatch: Strategy-structure configurations in the service business of manufacturing companies[J]. Journal of Service Research, 2010. 13(2): 198. [17] Gilbert, J. T. Choosing an innovation strategy: Theory and practice[J]. Business Horizons, 1994. 37(6): 16-22. [18] Lindberg, N., Nordin, F. From products to services and back again: Towards a new service procurement logic[J]. Industrial Marketing Management, 2008. 37(3): 292-300. [19] McDermott, C. M., Prajogo, D. I. Service innovation and performance in SMEs[J]. International Journal of Operations & Production Management, 2012. 32(2): 216-237. [20] Menor, L., Tatikonda, M., Sampson, S. New service development: Areas for exploitation and exploration[J]. Journal of Operations Management, 2002. 20(2): 135-157. [21] Grant, R. M. Prospering in dynamically-competitive environments: Organizational capability as knowledge integration[J]. Organization science, 1996. 7(4): 375-387. [22] Ceci, F., Prencipe, A. Configuring capabilities for integrated solutions: Evidence from the IT sector[J]. Industry & Innovation, 2008. 15(3): 277-296. [23] Child, J., Rodrigues, S. B. The Internationalization of Chinese Firms: A Case for Theoretical Extension?[1][J]. Management and Organization Review, 2005. 1(3): 381-410. [24] Eisenhardt, K. M. Building theories from case study research[J]. Academy of management review, 1989. 532-550. [25] Schendel, D. Evolutionary perspectives on strategy[J]. Strategic Management Journal, 1996. 17(S1): 1-4. [26] Miles, M. B., Huberman, A. M.Qualitative data analysis: A sourcebook of new methods[M]: Sage publications, 1984. [27] 潘绵臻, 毛基业. 再探案例研究的规范性问题——中国企业管理案例论坛 (2008) 综述与范文分析[J]. 管理世界, 2009(2): 92-100. [28] Afuah, A. Mapping technological capabilities into product markets and competitive advantage: The case of cholesterol drugs[J]. Strategic Management Journal, 2002. 23(2): 171-179. [29] 刘世英, 彭征明.华为教父任正非[M]: 中信出版社,2008. [30] 马宁.华为与中兴通讯: 中国两大通信巨头的营销战略与竞争策略[M]: 中国经济出版社, 2007. [31] 格伦罗斯, 韦福祥.服务管理与营销: 服务竞争中的顾客管理[M]: 电子工业出版社, 2008. [32] Lindgreen, A., Wynstra, F. Value in business markets: What do we know? Where are we going?[J]. Industrial Marketing Management, 2005. 34(7): 732-748. [33] Markides, C. C., Williamson, P. J. Related diversification, core competences and corporate performance[J]. Strategic Management Journal, 1994. 15(S2): 149-165.