科研管理

科研管理 ›› 2024, Vol. 45 ›› Issue (10): 81-91.DOI: 10.19571/j.cnki.1000-2995.2024.10.008

• 论文 • 上一篇    下一篇

创业导向对企业数字化转型的影响研究

俞园园，许诺，文学舟   

  1. 江南大学商学院，江苏 无锡214122
  • 收稿日期:2023-07-26 修回日期:2024-06-22 出版日期:2024-10-20 发布日期:2024-10-11
  • 通讯作者: 俞园园
  • 基金资助:
    国家社会科学基金项目：“金融科技破解小微企业信贷供求错配困境的作用机制及实现路径研究”（22BGL065，2022—2024）；教育部人文社会科学研究规划基金项目：“制造企业数字化转型对绿色创新的驱动机制和实现路径研究”（23YJA630127，2023—2025）；江苏高校哲学社会科学研究重大项目：“江苏制造企业数字化转型的价值驱动机制、差异化路径和效应研究” （2023SJZD013，2023—2025）；江苏高校哲学社会科学研究重大项目：“金融科技赋能江苏小微企业信贷精准供给的实现路径研究”（2022SJZD017，2022—2024）。

Research on the impact of entrepreneurial orientation on digital transformation of enterprises

Yu Yuanyuan, Xu Nuo, Wen Xuezhou   

  1. School of Business, Jiangnan University, Wuxi 214122, Jiangsu, China
  • Received:2023-07-26 Revised:2024-06-22 Online:2024-10-20 Published:2024-10-11

摘要：    在数字经济蓬勃发展的背景下，数字化转型正逐渐成为推动经济增长的新动能。创业导向具有创新性、先动性和风险承担性的特点，对企业数字化转型产生影响。以2015—2020年创业板上市公司为样本，运用多元线性回归分析方法及调节模型探究了创业导向对企业数字化转型的影响机制。研究发现：（1）创业导向战略显著提升了企业数字化转型水平。（2）高管权力和高管团队平均任期均正向调节了创业导向对企业数字化转型的正向影响；高管团队教育背景异质性对这一效应起到削弱作用；高管团队年龄异质性对创业导向与企业数字化转型之间关系的影响并不显著。（3）创业导向对企业数字化转型的正向影响在不同企业生命周期阶段具有差异性，对成长期和成熟期企业的促进作用更显著。本研究拓展了企业数字化转型微观层面的前因研究及内在机理，对推进企业数字化转型，构建数字经济系统提供了指导和参考依据。


关键词: 数字化转型, 创业导向, 高管, 生命周期

Abstract:     In the context of a thriving digital economy, digital transformation is gradually becoming a new driving force for economic growth. Entrepreneurial orientation, characterized by innovation, proactiveness and risk-taking, impacts greatly the digital transformation of enterprises. Using a sample of GEM-listed companies from 2015 to 2020, this study employed the multiple linear regression analysis and moderation models to explore the influence mechanism of entrepreneurial orientation on corporate digital transformation. The findings revealed that: (1) The entrepreneurship-oriented strategy significantly enhances the level of digital transformation of enterprises. (2) Both executive power and the average tenure of executives team positively moderate the positive effect of entrepreneurial orientation on corporate digital transformation; the heterogeneity of educational background of the executive team weakens this effect while the heterogeneity of the age of the executive team has no significant impact on the relationship between entrepreneurial orientation and digital transformation. (3) The positive relationship between entrepreneurial orientation and digital transformation is influenced by the life cycle of enterprises, with the promoting effect being more significant in the growth and maturity stage of enterprises. This research has expanded the micro-level antecedent study and underlying mechanisms of digital transformation in enterprises, thus providing guidance and reference for promoting digital transformation of enterprises and building digital economy systems.

Key words: digital transformation, entrepreneurial orientation, executive, lifecycle