科研管理

科研管理 ›› 2024, Vol. 45 ›› Issue (5): 65-74.DOI: 10.19571/j.cnki.1000-2995.2024.05.007

• 论文 • 上一篇    下一篇

元宇宙移动互联下企业数字责任创新

刘海建1，李纪琛1，李颖1，吕清轩2   

  1. 1.南京大学商学院，江苏 南京210093；
    2.中国海洋大学信息科学与工程学部，山东 青岛266100

  • 收稿日期:2022-12-31 修回日期:2024-02-27 出版日期:2024-05-20 发布日期:2024-05-07
  • 通讯作者: 李纪琛
  • 基金资助:
    国家自然科学基金项目： “行善亦须真心向善：负溢出情境下企业社会责任真诚性解读研究”（71972099，2019—2024）；国家自然科学基金项目：“逆国际化背景下重塑我国企业海外社会责任新形象：基于超越‘来源国劣势’的视角”（72372072，2024—2027）；南京大学工商管理系博士研究生科研创新助飞计划资助项目（ZFJH202203，2023—2025）。

Research on the innovation of corporate digital responsibilities under the metaverse mobile internet

Liu Haijian1, Li Jichen1, Li Ying1, Lyu Qingxuan2   

  1. 1. Business School, Nanjing University, Nanjing 210093, Jiangsu, China; 
    2. Faculty of Information Science and Engineering, Ocean University of China, Qingdao 266100, Shandong, China
  • Received:2022-12-31 Revised:2024-02-27 Online:2024-05-20 Published:2024-05-07
  • Supported by:

摘要：    Web 3.0元宇宙移动互联下企业社会责任内容与责任边界发生了极大变化。然而，现关于元宇宙情境下企业社会责任的研究存在概念模糊、边界不清、框架缺乏整合性等亟待解决的问题。因此，系统性探究新情境下企业社会责任内容，规范其责任治理从而实现多主体协同价值创造具有重要意义。本文以企业数字责任为研究视角，以人工智能企业为研究对象，基于文献归纳回顾了元宇宙特性与企业数字责任研究，界定了新情境下人工智能企业数字责任与数字治理，并分别构建了企业数字责任与其数字治理的研究框架。研究发现：（1）企业数字责任体现为实现元宇宙生态的数据价值观规范与技术创新，以及由此引发的企业数字责任管理主体、履责载体与数字监管的变革。（2）企业数字责任治理主要表现为实现多主体互动的数字责任治理生态，并主要通过加大技术开发者个体治理、链接“虚拟数字人”与“感知智能人”治理与数字商业圈治理三条路径实现。研究结论丰富了Web 3.0元宇宙情境下企业数字责任的文献，同时也为规范企业数字责任实践等提供借鉴。

关键词: 元宇宙, 人工智能企业, 企业数字责任, 数字创新

Abstract:     With the deepening integration of digital technology, the boundaries of multi-stakeholder responsibilities and content have undergone significant changes in the Web 3.0 metaverse mobile internet. However, current research on corporate social responsibility in the context of the metaverse faces urgent issues such as conceptual ambiguity, unclear boundaries, and a lack of integration in frameworks. Therefore, it is worthwhile for them further exploring systematically the content of corporate social responsibility under the context of Web 3.0. Standardizing the governance of corporate digital responsibility, and achieving multi-agent collaborative value creation are also significant. Taking the perspective of corporate digital responsibility, with AI companies as the research object, this study, based on a literature review, summarized the characteristics of the metaverse and corporate digital responsibility, and at the same time defined the digital responsibility and digital governance of AI companies in the context of the metaverse by constructing a research framework for corporate digital responsibility and its digital governance separately. It was found that: (1) Corporate digital responsibility is embodied in the normalization of data values and technological innovation in the metaverse ecosystem. The resulting changes have generated in corporate digital responsibility management subjects, performance carriers and digital supervision. (2) The purpose of corporate digital responsibility governance is to achieve a digital responsibility governance ecosystem with multi-stakeholder interaction. It is mainly achieved through three paths: strengthening individual governance of technology developers, linking the governance of "virtual digital humans" and "perceptual intelligent humans", and governing the digital business community. The conclusions will enrich the literature of corporate digital responsibility in the context of Web 3.0, and it will also provide reference for standardizing corporate digital responsibility practices. 

Key words: metaverse, AI enterprise, corporate digital responsibility, digital innovation