科研管理 ›› 2024, Vol. 45 ›› Issue (5): 75-84.DOI: 10.19571/j.cnki.1000-2995.2024.05.008

• 论文 • 上一篇    下一篇

距离效应、组织学习顺序与创新能力——基于海尔集团的纵向案例分析

吴画斌1,2,杨磊1,蒋春燕1   

  1. 1.南京大学商学院,江苏  南京210093;
    2.浙江财经大学东方学院,浙江  海宁314408

  • 收稿日期:2022-11-16 修回日期:2023-10-09 出版日期:2024-05-20 发布日期:2024-05-07
  • 通讯作者: 蒋春燕
  • 基金资助:
    浙江省哲学社会科学规划项目:“浙江制造业企业数字创新能力提升机制、路径及对策研究”(23NDJC356YB,2022.08—2025.08);国家自然科学基金面上项目:“新兴企业组织学习的间断平衡:关系网络和公司企业家精神的系统动力学作用机制研究”(72372073,2024.01—2027.12)。

Distance effect, organizational learning order and innovation ability: A longitudinal case study of Haier Group

Wu Huabin1,2, Yang Lei1, Jiang Chunyan1   

  1. 1. School of Business, Nanjing University, Nanjing 210093, Jiangsu,China;
    2. Dongfang College,Zhejiang University of Finance and Economics, Haining 314408, Zhejiang, China
  • Received:2022-11-16 Revised:2023-10-09 Online:2024-05-20 Published:2024-05-07

摘要:      创新能力提升可以为企业带来持续竞争优势,距离效应如何影响创新能力这一关键问题并未得到有效回答,本文试图破解上述问题。基于组织学习顺序视角,通过对海尔集团内部的海尔冰箱和海尔洗衣机两条产业线纵向比较研究,分析在距离效应影响下企业采取何种组织学习顺序与之相匹配,从而提升企业创新能力。研究结果表明:不同发展阶段与距离效应相匹配的不同组织学习顺序扮演了重要角色,且均能提升企业创新能力;在模仿改进阶段,借鉴学习-经验学习和经验学习-借鉴学习-经验学习的两种组织学习顺序更具优势;在自主创新阶段,经验学习-经验学习和经验学习-借鉴学习-经验学习的两种组织学习顺序效果更显著。研究结论深化了组织学习的相关理论,打开了距离效应影响创新能力的过程黑箱,对后发企业追赶有着重要理论和实践意义。

关键词: 距离效应, 组织学习, 创新能力

Abstract:      Chinese enterprises are facing direct competition with global leaders in both domestic and international markets. While some representative enterprises have successfully caught up, a common challenge remains: weak innovation capability. Relying on methods such as introduction, imitation, and reverse engineering can lead to the pitfalls of technological catch-up. Enhancing innovation capability can provide sustainable competitive advantages to enterprises. However, the fundamental question of how the distance effect influences innovation ability remains inadequately addressed, and contradictory viewpoints exist within the academic community regarding its impact on innovation enhancement. This paradox can be attributed to the misconception of organizational search as a static process when, in reality, it represents a dynamic process of organizational learning. By examining how the distance effect influences enterprise innovation capability through the lens of organizational learning theory, we can illuminate the intricate relationship between the distance effect and innovation capability. This, in turn, will enable us to offer insights for resolving the aforementioned paradox.In 2012, Bingham & Davis introduced the concept of "organizational learning order", an extension of organizational learning theory. This concept marks a transition from the conventional linear learning process to an interactive discourse on various learning processes, with potential mutual influences among them. Consequently, the organizational learning order perspective is well suited for investigating how enterprises coordinate diverse learning modes in response to the distance effect. It also sheds light on their ability to assimilate external knowledge and engage in iterative learning processes, ultimately enhancing the mechanism of enterprise innovation capability. From the organizational learning sequence perspective, we conducted a longitudinal comparative study to analyze the specific organizational learning sequences employed by enterprises within Haier Group operating in the refrigerator and washing machine industries. This analysis aimed to enhance the innovation capability of these enterprises under the influence of the distance effect.This study revealed that each developmental stage manifests a distinct organizational learning order. Firstly, the study′s results indicated that each developmental stage presents distinct organizational learning orders. During various development stages, Haier refrigerators and Haier washing machines followed diverse organizational learning orders. The iterative application of six organizational learning orders (namely, learning from learning-learning from learning, learning from learning-experiential learning, learning from experience-learning, learning from experience-learning, learning from experience-learning, learning from experience-learning, learning from experience-learning, learning from experience-learning) significantly contributed to the improvement of their innovation capabilities.Secondly, the organizational learning order dynamically aligns with the impact of the distance effect. When firms expand across international borders, they initially engage in experiential learning, irrespective of the proximity of technological distances. The predominant organizational learning pattern when crossing national borders is characterized by a sequence of experiential learning followed by more experiential learning. Local explorations consistently commence with experiential learning, although the precise organizational learning order varies in accordance with technological distance. The choice of the initial learning mode is not fixed when expanding across regional boundaries, and interspersed organizational learning orders prevail. For instance, these orders may involve borrowed learning, experiential learning, borrowed learning, or experiential learning in various combinations.Thirdly, the types of organizational learning orders exert varying influences on the enhancement of innovation capabilities. A repeated order of learning from experience-learning from experience may lead to a cycle of "introducing-backward-introducing-backward", which has a limited effect on the enhancement of the innovation capability of enterprises. On the other hand, two types of organizational learning orders, namely, experience learning-learning from experience and learning from experience-learning from experience, are generally problem-oriented and have more obvious effects on the improvement of the innovation capability of enterprises in the short term. The three organizational learning order types of learning from experience, learning from experience, and learning from experience have significant long-term effects on the improvement of firms′ innovation capabilities.The findings of the study will, firstly, respond to the call for research on "focusing on the process of technological catching-up of latecomer firms", deepen the understanding of the catching-up mechanism of latecomer firms, and further enrich the research on latecomer firms beyond the stage of catching-up with a focus on the enhancement of innovation capability. Secondly, it will open the black box of the process of the distance effect on innovation capacity enhancement, introduce the organizational learning order into it, provide a new perspective for research on the impact of the distance effect on enterprise innovation capacity, and enhance the explanatory power of the organizational learning order in the process of enterprise innovation capacity enhancement. Finally, it will deepen the organizational learning theory by setting the research situation in the analysis process, pointing out that the distance effect affects the choice of organizational learning order, expanding the research on the scenario and antecedents of organizational learning order in the related literature, and enriching the related research on organizational learning order.

Key words: distance effect, organizational learning, innovation ability