多渠道供应链管理研究述评

科研管理 ›› 2009, Vol. 30 ›› Issue (5): 25-32 .

多渠道供应链管理研究述评

黄健1,肖条军2,盛昭瀚2

(1江西财经大学信息管理学院,江西南昌330013;
2南京大学工程管理学院,江苏南京210093)

收稿日期:2008-07-07 修回日期:2009-02-05 出版日期:2009-09-20 发布日期:2009-09-20

Study on the multi-channel supply chain management: An literature review

Huang Jian1, Xiao Tiaojun2, Sheng Zhaohan2

(1. School of Information Management, Jiangxi University of Finance and Economics, Nanchang 330013, China;
2. School of Management Science and Engineering, Nanjing University, Nanjing 210093, China)

Received:2008-07-07 Revised:2009-02-05 Online:2009-09-20 Published:2009-09-20

摘要/Abstract

摘要： 摘要：近年来，多渠道供应链管理正在成为国际管理学界研究的新兴领域，我国研究者也正在展开相关研究。其中定量分析法是一种重要的研究方法。文章通过对该领域主要研究进行扫描，特别是对理论模型、分析方法和研究内容三个方面进行详细讨论。可以看出当前研究方法主要集中于非合作博弈论；分析的供应链结构主要为单个供应商-单个零售商型；而研究内容又主要集中于渠道选择、渠道冲突和协调策略方面。最后，在文献回顾的基础上，展望了多渠道供应链管理未来的研究方向。

关键词: 多渠道供应链, 渠道选择, 渠道冲突, 协调策略

Abstract: Abstract: Recently, multi-channel supply chain management has been a hot topic of management science around the world. Therefore, it is aim at analyzing the qualitative researches of multi-channel supply chain management from three pointsof view: theoretical models, analysis methods, and research contents. Moreover, the related literatures are analyzed by studying channel choice, channel conflict and coordinationstrategies, respectively. Furthermore, some key problems are presented for future research to stimulate the development of multi-channel supply chain study. The main objectiveis to draw attention from Chinese researcher and solve the related problems of Chinese firms in their process of online channel development.

Key words: multi-channel supply chain, channel choice, channel conflict, coordination strategy

中图分类号:

F253

黄健,肖条军,盛昭瀚. 多渠道供应链管理研究述评[J]. 科研管理, 2009, 30(5): 25-32 .

Huang Jian1, Xiao Tiaojun2, Sheng Zhaohan2 . Study on the multi-channel supply chain management: An literature review[J]. Science Research Management, 2009, 30(5): 25-32 .