摘要：近年来，多渠道供应链管理正在成为国际管理学界研究的新兴领域，我国研究者也正在展开相关研究。其中定量分析法是一种重要的研究方法。文章通过对该领域主要研究进行扫描，特别是对理论模型、分析方法和研究内容三个方面进行详细讨论。可以看出当前研究方法主要集中于非合作博弈论；分析的供应链结构主要为单个供应商-单个零售商型；而研究内容又主要集中于渠道选择、渠道冲突和协调策略方面。最后，在文献回顾的基础上，展望了多渠道供应链管理未来的研究方向。

Abstract: Recently, multi-channel supply chain management has been a hot topic of management science around the world. Therefore, it is aim at analyzing the qualitative researches of multi-channel supply chain management from three pointsof view: theoretical models, analysis methods, and research contents. Moreover, the related literatures are analyzed by studying channel choice, channel conflict and coordinationstrategies, respectively. Furthermore, some key problems are presented for future research to stimulate the development of multi-channel supply chain study. The main objectiveis to draw attention from Chinese researcher and solve the related problems of Chinese firms in their process of online channel development.