科研管理

科研管理 ›› 2024, Vol. 45 ›› Issue (11): 141-150.DOI: 10.19571/j.cnki.1000-2995.2024.11.014

• 论文 • 上一篇    下一篇

政-企数字化导向一致性驱动数字服务化转型研究

周丹1,张新悦1,郭京京2,戴维奇1   

  1. 1.浙江财经大学管理学院，浙江 杭州310018；
    2.中国科学院科技战略咨询研究院，北京100190

  • 收稿日期:2023-10-19 修回日期:2024-07-30 出版日期:2024-11-20 发布日期:2024-11-12
  • 通讯作者: 郭京京
  • 基金资助:
    浙江省自然科学基金资助项目：“数字经济背景下制造企业能力组合结构与数字服务化模式选择研究”（LY23G020002，2023.01—2025.12） ；国家自然科学基金面上项目：“中国新兴产业创新政策组合的绩效影响机制研究”（72074204，2021.01—2024.12）。

Research on the transformation of digital servitization driven by the consistency of digital orientation between government and enterprises

Zhou Dan1, Zhang Xinyue1, Guo Jingjing2, Dai Weiqi1   

  1. 1. School of Management, Zhejiang University of Finance and Economics, Hangzhou 310018, Zhejiang, China; 
    2. Institutes of Science and Development, Chinese Academy of Sciences, Beijing 100190, China
  • Received:2023-10-19 Revised:2024-07-30 Online:2024-11-20 Published:2024-11-12

摘要：     制造企业在数字服务化转型过程中保持与政府数字化导向一致，进而推动主导逻辑和能力组合动态演化的过程机制目前仍知之甚少。通过卧龙集团2007—2022年数字服务化转型纵向案例研究，本文发现:制造企业数字服务化转型经历“孵化-生长-蝶变”三个阶段，不同阶段随着企业与政府数字化导向一致性程度的提升，企业主导逻辑由产品主导逻辑发展为产品-数字双重主导逻辑，再演变为数字-服务双重主导逻辑，企业能力组合经历了技术能力主导-数字化能力主导-服务能力主导的转变，由此成功实现数字服务化转型。本文深化了制造企业数字服务化转型过程中企业主导逻辑与能力组合随政-企数字化导向一致性变化的演化机制研究，为制造企业突破数字服务化转型困境提供管理启示。


关键词: 数字服务化转型, 数字化导向, 一致性, 主导逻辑, 能力组合

Abstract:     Research on how consistency with the government′s digital orientation promotes enterprises′ dominant logic and capability portfolio, thus facilitating digital servitization has been underexplored. By conducting a longitudinal case study of Wolong Group′s digital servitization from 2007 to 2022, this paper found that manufacturing enterprises′ digital servitization has experienced from the stages of "incubation", "growth" and "fission". With the consistency of the digital orientation between the government and enterprises, manufacturing enterprises′ dominant logic changes from the product-dominant logic to product-digital dual dominant logic, which then changes to the digital-service dual dominant logic. Manufacturing enterprises′ capability portfolios change from technological capabilities-dominant to digital capabilities-dominant and then to service capabilities-dominant. This paper has not only enriched the co-evolution among the government-firm digital orientation consistency, enterprises′ dominant logic and capability portfolios, but also provided managerial implications for manufacturing enterprises to handle the dilemma of digital servitization.

Key words: transformation of digital servitization, digital orientation, consistency, dominant logic, capability portfolio