共享出行平台运营模式创新路径选择研究

鲁锦涛; 郭娅珍; 林文芳

doi:10.19571/j.cnki.1000-2995.2024.09.019

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科研管理 ›› 2024, Vol. 45 ›› Issue (9) : 184-192. DOI: 10.19571/j.cnki.1000-2995.2024.09.019

论文

共享出行平台运营模式创新路径选择研究

鲁锦涛¹,郭娅珍^1,2,林文芳³

作者信息 +

Research on the path selection of the operation mode innovation of ridesharing platforms

Lu Jintao¹, Guo Yazhen^1,2, Lin Wenfang³

Author information +

文章历史 +

摘要

运营模式创新是共享出行平台有效突破平台运营中隐私泄露、责任缺失、盈利不足等现实困境，实现可持续创新和发展的关键路径。然而，现有研究对如何选择共享出行平台运营模式创新的路径未能提供科学的理论依据和系统化的解决方案。本文综合运用扎根理论、灰色关联分析法和NK模型，分析了共享出行平台运营模式的构成要素及其创新的演进阶段和最优路径。研究发现：（1）共享出行平台运营模式的构成要素包含了营销战略、核心资源、伙伴网络、客户关系、关键业务、科技向善、ESG发展理念和盈利模式。（2）共享出行平台运营模式创新经历了资源主导型创新、业务开拓型创新、科技驱动型创新和责任导向型创新四个演进阶段。（3）最优的创新路径是在“核心资源”创新的基础上，融合平台“关键业务”创新，考虑“科技向善”创新，最终实现“ESG发展理念”创新。本研究为共享出行平台企业优化运营模式创新路径提供理论指导，也为推进多主体协同创新提供有益参考。

Abstract

Operation mode innovation is critical for ridesharing platforms to effectively conquer practical challenges, such as privacy leaks, lack of corporate social responsibility, and insufficient profitability, so as to achieve sustainable innovation and development. However, previous studies cannot provide sufficient scientific theoretical basis and systematic solutions for choosing the optimal path of the operation mode innovation of ridesharing platforms. Comprehensively using the grounded theory, grey relational analysis method, and the NK model, this study analyzed the components of the operation mode as well as the evolutionary stages and optimal paths of operation mode innovation of ridesharing platforms. The findings of this study are as follows: (1) the components of the ridesharing platform′s operation mode encompass marketing strategy, core resources, partner networks, customer relationship, key business, science and technology for social good, ESG development concept, and profit model; (2) the operation mode innovation of ridesharing platforms has experienced four evolutionary stages: resource-led innovation, task-pioneering innovation, technology-driven innovation, and responsibility-oriented innovation; and (3) based on the innovation of core resources, the optimal innovation path is to integrate with the critical business innovation of the platform and then consider "science and technology for social good" innovations, thus ultimately realizing the innovation of the ESG development concepts. This study will provide some theoretical guidance for the ridesharing platform enterprises to optimize the operation mode innovation path and offer practical insights into promoting multiple-subject collaborative innovation simultaneously.

导出引用

鲁锦涛郭娅珍林文芳. 共享出行平台运营模式创新路径选择研究[J]. 科研管理. 2024, 45(9): 184-192 https://doi.org/10.19571/j.cnki.1000-2995.2024.09.019

Lu Jintao, Guo Yazhen, Lin Wenfang. Research on the path selection of the operation mode innovation of ridesharing platforms[J]. Science Research Management. 2024, 45(9): 184-192 https://doi.org/10.19571/j.cnki.1000-2995.2024.09.019

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基金

山西省政府重大决策咨询课题：“数字经济赋能山西加快新质生产力形成的路径和对策研究”（ZB20240101,2024.04—2024.09）；教育部人文社会科学研究一般项目：“道德决策过程模型下消费者感知平台算法责任缺失的结构测量、传导机制与边界条件”（23YJA630067,2023.10—2026.10）。