科研管理

科研管理 ›› 2018, Vol. 39 ›› Issue (11): 79-87.

• 论文 • 上一篇    下一篇

社会资本、知识利用与共有协同创新绩效

王璐，黄敏学，肖橹，周南   

  1. 武汉大学中国营销工程与创新研究中心，湖北 武汉430074
  • 收稿日期:2015-09-10 修回日期:2017-12-12 出版日期:2018-11-20 发布日期:2018-11-26
  • 通讯作者: 黄敏学
  • 基金资助:
    国家自然科学基金重大研究计划项目:“大数据驱动的消费市场的全景响应式营销管理与决策研究”(91746206)；国家自然科学基金面上项目:“移动时代全景营销模式：三元交互协同与产品一体化情感激发” (71672132)。

Social capital, knowledge utilization and common collaborative innovation performance

Wang Lu, Huang Minxue, Xiao Lu, Zhou Nan   

  1. Research Center for Marketing Engineering and Innovation of China, Wuhan University, Wuhan 430074, Hubei, China
  • Received:2015-09-10 Revised:2017-12-12 Online:2018-11-20 Published:2018-11-26

摘要： 已有研究将社会资本作为获取外部知识的渠道，隐含假设是社会资本具有知识流入效应。由于知识分享的相互性，社会资本实质上还具有知识流出效应。已有研究主要强调知识流入效应，是因为私有协同创新中的知识分享存在有意识的控制机制和组织边界，从而有效地抑制了知识流出。在共有协同创新网络中，创新团队间边界模糊且知识分享不受限制，导致知识流出效应显著增强。本文以共有协同创新网络为背景，探讨创新团队社会资本对新产品流行度的差异化影响以及如何控制该影响。通过收集开源平台SourceForge上1595个项目和8186个志愿者信息，结果发现创新团队度中心性对新产品流行度具有倒U型作用；桥中心性和接近中心性可提升新产品流行度。团队知识利用则有利于延缓社会资本的负面效应，强化其正面效应。

关键词: 共有协同创新网络, 社会资本, 知识利用, 创新绩效

Abstract: Previous researches generally regard social capital as an access to external knowledge. The implicit assumption is that social capital brings knowledge inflow to the actor. Due to the mutuality of knowledge sharing, social capital also leads to knowledge outflow to the actor in essence. The existing studies mainly emphasize knowledge inflow side because knowledge sharing in the private-based innovation network is bounded by organization boundaries and various control mechanism which effectively inhibits knowledge outflow. In common-based innovation network context, access to knowledge is free and boundaries between project teams is obscure, leading to prominent outflow of knowledge to the actor. This paper investigates the effect of team level social capital on new product popularity and how to make best use of it in the context of common-based innovation network. The data is collected from Sourceforge.net and a common-based innovation network is constructed by1595 teams and 8186 contributors. Results show degree centrality has an inverted U effect and betweenness centrality has positive effect on new product development popularity; team’s knowledge utilization ability can postpone the negative effect of social capital (degree centrality) and strength the positive effect of social capital (betweenness centrality).

Key words: common collaborative innovation network, social capital, knowledge utilization, innovation performance