商业模式结构耦合对企业绩效的影响的实证研究

科研管理 ›› 2015, Vol. 36 ›› Issue (7): 96-104.

商业模式结构耦合对企业绩效的影响的实证研究

王翔, 李东, 后士香

东南大学经济管理学院, 江苏南京 210096

收稿日期:2013-07-11 修回日期:2015-01-09 出版日期:2015-07-25 发布日期:2015-07-08
通讯作者: 王翔
作者简介:王翔(1976-),男(汉),江苏丹阳人,东南大学经济管理学院(副教授),研究方向为商业模式创新。
李东(1961-),男(汉),江苏南京人,东南大学经济管理学院(教授),研究方向为商业模式创新。
后士香(1989-),女(汉),安徽滁州人,东南大学经济管理学院(研究生),研究方向为创新管理。
基金资助:
教育部人文社会科学研究青年基金《高科技创业企业商业模式设计及对价值的差异影响》(批准号:09YJC630033,2009.1-2012.12);东南大学基本科研业务费基金《科技创业企业独占性条件、商业模式选择及创新获利间关系》(批准号:SKCX20130034,2013.1-2014.12)。

An empirical study of the effect of business model structural coupling on the firm performance

Wang Xiang, Li Dong, Hou Shixiang

School of Economics and Management, Southeast University, Nanjing 210096, Jiangsu, China

Received:2013-07-11 Revised:2015-01-09 Online:2015-07-25 Published:2015-07-08

摘要/Abstract

摘要： 尽管商业模式逐步成为企业战略中新的重要分析单元, 但商业模式与企业绩效之间的关系仍未揭示清楚, 研究成果较少且主要集中讨论商业模式的整体类型特征对企业绩效的影响。本文深入解剖商业模式的结构, 将商业模式划分为顾客价值主张、业务活动系统和盈利方式三个构成, 并开发出相应的量表, 以281家2009-2011年间实现IPO的中国创业板上市公司为样本, 运用SPSS软件对顾客价值主张、业务活动系统、盈利方式及它们之间的相互耦合对企业赢利性、增长性、效率性和市场价值四类绩效的影响进行层次回归分析, 更全面地解释商业模式对企业绩效造成影响的复杂机理。分析结果表明, 商业模式各构成之间的耦合相较于各构成本身的质地而言对企业绩效的影响更为显著。而在商业模式各构成中, 顾客价值主张对企业绩效的影响最为显著。另外, 商业模式对企业绩效具有不对称性的影响, 对盈利性指标和成长性指标的影响最为显著。本文对中国创业企业开展商业模式设计和创新来提升企业绩效和价值具有一定的参考意义, 也拓展了商业模式实证研究的分析框架。

关键词: 商业模式, 顾客价值主张, 业务活动系统, 结构耦合

Abstract: Although the business model has become a new important unit of analysis in business strategy, the relationship between business models and firm performance is still unclear. The extant research mainly focuses on the effect of types of business models on firm performance. This paper decomposed the structure of business model into three components: customer value proposition, business activity system and profit formula and discusses how they affect firm performance. Using the sample of listed companies on the Chinese growth enterprises market, this paper examines the effect of customer value proposition, business activity system, profit formula and their interaction on four types of firm performance, including profitability, growth, operational efficiency and market value. The result shows that structural coupling among different components of business model are more important than individual component when exerting influence on firm performance. It also has been revealed that customer value proposition has the strongest positive effect on firm performance significantly and that business models affect firm profitability and growth most significantly. This paper helps Chinese ventures innovate business models to improve firm performance. Also, it extends the framework of the empirical study of business models.

Key words: business models, customer value proposition, business activity system, structural coupling

中图分类号:

F270.7

王翔, 李东, 后士香. 商业模式结构耦合对企业绩效的影响的实证研究[J]. 科研管理, 2015, 36(7): 96-104.

Wang Xiang, Li Dong, Hou Shixiang. An empirical study of the effect of business model structural coupling on the firm performance[J]. Science Research Management, 2015, 36(7): 96-104.

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