合作模式、信任对农业企业及农户意愿的影响

科研管理 ›› 2014, Vol. 35 ›› Issue (9): 123-130.

合作模式、信任对农业企业及农户意愿的影响

马亚男

华南农业大学经济管理学院, 广东广州 510642

收稿日期:2013-02-06 修回日期:2014-01-23 出版日期:2014-09-25 发布日期:2014-10-22
作者简介:马亚男（1971－），女（汉），重庆人，华南农业大学经济管理学院副教授，硕士生导师。主要研究方向为技术创新与扩散。
基金资助:
2012年度教育部人文社会科学研究一般项目“农业企业无公害农产品生产技术采纳影响因素及政府扶持机制研究”（12YJA630089）的阶段性成果。

The impact of trust and collaboration pattern on the farming enterprise and the farmer willingness

Ma Ya'nan

College of Economics and Management, South China Agricultural University, Guangzhou 510642, Guangdong, China

Received:2013-02-06 Revised:2014-01-23 Online:2014-09-25 Published:2014-10-22

摘要/Abstract

摘要： 本文从知识管理视角出发，对农户与农业龙头企业间的技术知识转移现象进行研究，探寻农户与农业龙头企业之间的信任关系和合作模式对农业龙头企业知识转移意愿及农户学习意愿产生的影响。运用大规模调查法获取数据并进行回归分析，发现农业龙头企业与农户之间采用的合作模式越紧密，农业龙头企业技术知识转移意愿越强，农业龙头企业与农户间的信任关系对农业龙头企业技术知识转移意愿和农户学习意愿均存在正向影响。

关键词: 知识转移, 信任, 合作模式, 农业龙头企业

Abstract: The purpose of this paper is to explore the impact of trust and collaboration pattern on the learning willingness of the farmers and the enterprises' knowledge transfer intension, and to study the impact of trust between farmers and leading farming enterprises and their cooperation on the knowledge transfer willingness and the farmers' learning willingness. The survey and literature research methodology are employed in the paper and the results show that the trust between the farmers and enterprise impact the learning willingness of the farmers and the enterprises' knowledge transfer intension positively. The tighter the cooperation between the farmers and enterprise, the stronger the enterprises' knowledge transfers intension.

Key words: knowledge transfer, trust, collaboration pattern, farming enterprise

中图分类号:

F270

马亚男. 合作模式、信任对农业企业及农户意愿的影响[J]. 科研管理, 2014, 35(9): 123-130.

Ma Ya'nan. The impact of trust and collaboration pattern on the farming enterprise and the farmer willingness[J]. Science Research Management, 2014, 35(9): 123-130.

参考文献

[1] 高启杰.国际农业推广改革与我国的对策[J].中国农村观察, 2000(4):19-23. [2] 黄季焜, 胡瑞法, 孙振玉.让科学技术进入农村的千家万户——建立新的农业技术推广创新体系[J].农业经济问题, 2000(4):17-25. [3] 胡瑞法, 黄季焜.中国农业技术推广投资的现状及影响[J].战略与管理, 2002(3). [4] 胡瑞法, 黄季焜, 李立秋.中国农技推广:现状、问题及解决对策[J]. 管理世界, 2004(5):50-75. [5] 高启杰. 农业技术创新发展的国际经验与趋势[J].世界农业, 2004(1). [6] Rogers, E.M. Diffusion of innovation[M]. New York: New York Press. 1983: 4-7. [7] 黄季焜, 胡瑞法, 宋军, 罗泽尔.农业技术从产生到采用: 政府、科研人员、技术推广人员与农民的行为比较[J]. 科学对社会的影响, 1999(1):55-60. [8] Anderson, J.C. and Narus, J.. A model of distributor firm and manufacturer firms working partnerships[J]. Journal of Marketing, 1992, 29: 18-34. [9] Dyer, J.H and Nobeoka, J. Creating and managing a high-performance knowledge-sharing network: The toyota case[J]. Strategic Management Journal, 2001, 21: 345-367. [10] Morgan, H. The Commitment-Trust Theory of Relationship Marketing[J]. Journal of Marketing, 1994, 58: 20-38. [11] Spekman, M..Characteristics of partnership success: Partnership attributes, communication behavior and conflict resolution techniques[J]. Strategic Management Journal, 1994, 15(2): 135-170. [12] Niederkofler, H, The evolution strategic alliances: Opportunities for managerial influence[J]. Journal of Business Venturing, 1991: 237-257. [13] Bauer, H., Grether, M. and Leach, M.. Building customer relations over the internet[J]. Industrial Marketing Management, 2001, 32: 155-163. [14] Hansen, M., Podolny, J. and Pfeffer, J.. So many ties, so little time: A task contingency perspective on corporate social capital[J]. Research in the Sociology of Organizations, 2001, 8: 21-57. [15] 王蔷.战略联盟内部的相互信任及其建立机制[J].南开管理评论, 2000(3):13-17. [16] 慕继丰, 冯宗宪, 徐和平.信任在知识型企业网络组织中的作用[J].预测, 2003, 22(1):15-19. [17] Burt, R.S.. Structural holes: The social structure of competition[M]. Harvard University Press, Cambridge MA, 1992. [18] Lave, J. and Wenger, E.. Situated learning: Legitimate peripheral participation[M]. Cambridge University Press, Cambridge, UK, 1991. [19] Nahapiet, J. and Ghoshal, S.. Social capital, intellectual capital and the organizational advantage[J]. Academy of Management Review, 1998, 23(2): 242-266. [20] 路琳.人际关系对组织内部知识共享行为的影响研究[J].科学学与科学技术管理, 2006(4):32-38. [21] 周密, 姚芳, 姚小涛.员工知识共享、知识共享意愿与信任基础[J].软科学, 2006(3):42-47. [22] Kostova, C. Transnational transfer of strategic organizational practices: A contextual perspective[J]. Academy of Management Review, 1999, 24(2): 308-324. [23] Mowery, D.C., Oxley, J.E. and Silerman, B.S.. Strategic alliance and interfirm knowledge transfer[J]. Strategic Management Journal, 1996, 17: 77-91.Nahapiet和Ghoshal(1998) [24] 张爱武, 李錫元.组织—员工雇佣关系与知识共享[J].经济管理, 2006(8): 72-78. [25] Nunnally, J.C.. Psychometric methods[M]. McGraw-Hill, New York, 1994.