旅游的发展给旅游目的地社区带来了广泛的影响,社区居民是这些影响的主要承担者。本文以生态旅游地社区居民为研究对象,以居民影响感知为研究切入点,建立居民影响感知、态度与参与行为的关系模型以揭示居民旅游影响感知对其态度和参与行为的影响。论文以大连的三个生态旅游社区居民为调研对象,通过对回收的457份有效调研问卷数据进行可靠性和有效性检验,采用相关分析、回归分析和结构方程等数据分析方法,对居民旅游影响感知、态度和参与行为之间的关系进行检验。通过研究得出如下结论:居民对生态旅游正面影响感知对旅游发展的态度和参与行为有显著正面影响,居民对生态旅游负面影响感知对居民的态度没有显著影响,但对居民的参与行为有显著正向影响,居民对生态旅游发展的态度对其参与行为有显著正向影响。
Abstract
The development of tourism has led to an extensive impact on the tourism destination communities, and local residents are the main recipients of those impacts. Understanding the residents’ perception of tourism impact and encouraging them to participate in the activities of tourism are the most effective means to increase the positive tourism impact and reduce the negative tourism impact. The structural model involving residents’ perception of tourism impact and their attitude and participation behavior in ecotourism development is tested. The model consists of four latent constructs and five path hypotheses, and is based on 457 face to face questionnaires returned by residents in three ecotourism communities of Dalian that is one of the three best tourism cities in China. It is found that residents’ positive perception toward ecotourism has a significant positive impact on residents’ attitude toward ecotourism development and their participation behavior. The residents’ negative perception toward ecotourism has an insignificant impact on residents’ attitude toward ecotourism development; however, it has a significant positive impact on residents’ participation behavior. In conclusion, residents’ participation behavior is positively affected by their attitude toward the development of ecotourism.
关键词
旅游影响 /
居民感知 /
参与行为 /
生态旅游
Key words
tourism impact /
residents’ perception /
participation behavior /
eco-tourism
{{custom_sec.title}}
{{custom_sec.title}}
{{custom_sec.content}}
参考文献
[1] Regina Scheyvens. Ecotourism and the empowerment of local communities [J]. Tourism management, 1999,(20):245-249.
[2] Cevat Tosun. Host perceptions of impacts--A comparative tourism study [J]. Annals of tourism research, 2002,29 (1):231-253.
[3] Bottrill C.G, Pearce D.G. Ecotourism: Towards a key elements approach to operation the concept [J]. Journal of sustainable tourism, 1995, 3(1):45-54.
[4] Dogan Gursoy, Resident attitudes a structural modeling approach [J]. Annals of tourism research, 2002, 29(1):79-105.
[5] Choong-Ki Lee, Ki-Joon Back. Pre- and post- casino impact of residents’ perception [J]. Annals of tourism research, 2003,30(4):868-885.
[6] Ap J., Crompton J. Resident strategies for responding to tourism impacts [J]. Journal of travel research, 1993, 32(1):47-50.
[7] Barbara A. Carmichael. A matrix model for resident attitudes and behaviors in a rapidly changing tourist area [J]. Tourism Management,2000,(21): 601-611
[8] Keogh B. Resident and recreationists' perceptions and attitudes with respect to tourism development [J]. Journal of applied recreation research, 1990,15(2):71-83.
[9] Gursoy D, D G Rutherford. Host attitudes toward tourism: an improved structural model [J]. Annals of tourism research, 2004,31(3):495-516.
[10] Yoon Y. Determinants of Urban Residents' Perceived Tourism Impacts: A Study on the Williamsburg and Virginia Beach Areas. MS thesis in Hospitality and Tourism Management. Virginia Polytechnic Institute and State University. 1998
[11] Perdue R., Long P., Allen L. Rural resident tourism perceptions and attitudes [J]. Annals of tourism Research, 1987,14(3):420-429.
[12] Pizam A. Tourism impacts: the social costs to the destination community as perceived by its residents [J]. Journal of travel research, 1978,(16):8-12.
[13] Eadington W. R. Contributions of casino style gambling to local economies [J]. Annals of American academy of political and social science, 1998, 55(6):53-65.
[14] Allen L., Hafer H. T., Long, P. T. et al. Rural resident attitudes towards recreation and tourism development [J]. Journal of travel research, 1993,(31):27-33.
[15] 卢小丽,武春友,Holly Donohoe.生态旅游内涵辨析及其概念架构研究 [J].生态学报,2006, 26(4):1213-1220.Lu xiaoli,Wu chunyou,Holly Donohoe. The research on concept of ecotourism, ecology Acta Ecologica Sinica,2006,26(4):1213-1220
[16] 卢小丽,肖贵蓉,居民旅游影响感知测量量表开发的实证研究 [J].旅游学刊,2008, 23(6):86-89Lu xiaoli, Xiaoguirong. Develop the assess scale of residents perception of tourism impact, Tourism Tribune, 2008,23(6):86-89.
[17] 任淑华,王胜,汪立,旅游业的发展研究-以舟山为例 [J].科研管理,2011,32(4):136-142.Ren Shuhua,Wang Sheng,Wang Li. The development of tourist industry-Taking Zhoushan Islands as an example [J]. Science Research Management, 2011,32(4):136-142.
[18] Zaichkowsky, Judith Lynne. Measuring the involvement construct [J]. Journal of consumer research, 1985,(12): 341-352.
基金
国家自然科学基金(41201174,2013.01-2015.12);教育部人文社科项目(12YJC790131,2012.01-2014.12)。
PDF(964 KB)
