基于服务创新的制造企业服务转型影响因素研究

摘要/Abstract

摘要： 本文从服务创新和价值迁移视角出发,深入分析制造企业的服务转型过程,研究提出了制造企业服务转型的影响因素模型,最后通过戴姆勒公司"Car2go"项目分析,对制造企业服务转型影响因素进行实证研究,为我国制造业产业结构优化和发展方式转变提供一定的思路和建议。本文研究发现,服务创新、客户需求、技术进步和宏观环境等因素在增强制造企业价值创造能力、推动制造企业服务转型过程中发挥着重要作用。

关键词: 制造企业, 服务创新, 服务转型, 影响因素, 价值迁移

Abstract: Based on the dimensions of service innovation and value migration, firstly the servitization process of manufacturing firms is described, and then a model is puts forward to analyze the influential factors of servitization in manufacturing firms. After that, Daimler’s Car2go project is introduced as an empirical study to verify the factor model with the aim to provide some inspiration for Chinese enterprises. The research shows that service innovation, customer needs, technology progress, and macro environment greatly influence the ability to creation new value, and promote the servitization process of manufacturing firms.

Key words: manufacturing firm, service innovation, servitization, influence factor, value migration

中图分类号:

G301

曲婉, 穆荣平, 李铭禄. 基于服务创新的制造企业服务转型影响因素研究[J]. 科研管理, 2012, (10): 64-71.

Qu Wan, Mu Rongping, Li Minglu. The influential factors of manufacturing firms’ servitization based on service innovation[J]. Science Research Management, 2012, (10): 64-71.

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