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数字文化产业创新生态系统价值共创机制及路径研究
Research on the value co-creation mechanism and path of the innovation ecosystem of the digital cultural industry
在文化强国战略背景下,我国积极鼓励构建数字文化产业创新生态,实现各方主体价值共创。然而,关于数字文化产业创新生态系统价值共创问题的研究尚且缺乏统一分析框架,且多以定性方法为主。基于此,本文按照“驱动因素—行为模式—共创结果”的研究逻辑,首先利用探索性单案例分析构建价值共创机制模型,再采用模糊集定性比较分析法探讨实现价值共创的组态路径。结果表明:数字文化产业创新生态系统价值共创受到市场经济、价值需求、文化共识、产业政策、IP资源、数字技术六大因素驱动,存在内容创作、渠道对接、IP生态、中介合作、技术赋能、政企协作六种行为模式,从而实现价值获取、传递、创造、增值并循环迭代;驱动价值共创的三条因素组态路径是文化强国战略下的数字市场驱动型、新型需求驱动型和“内容+科技”双轮驱动型;实现价值共创的三条行为模式组态路径是渠道连接的内容生态模式、中介支撑的内容生态模式和技术赋能的内容生态模式。本文不仅拓展了针对该问题的分析框架和方法,也为我国数字文化产业高质量发展提供了政策启示。
Under the background of the strategy of cultural power, China actively encourages the construction of digital cultural industry innovation ecosystem to realize the value co-creation of all parties. However, the research on value co-creation in the innovation ecosystem of the digital culture industry lacks a unified analytical framework, and it is mostly based on qualitative methods. Based on this, this paper constructed a value co-creation mechanism model using the exploratory single-case analysis method in accordance with the research logic of "driving factors - behavioral patterns - co-creation results". Then, this paper adopted the fuzzy set qualitative comparative analysis method to explore the group path of realizing value co-creation. The results showed that the value co-creation of the innovation ecosystem of the digital culture industry is driven by six factors: market economy, value demand, cultural consensus, industrial policy, IP resources and digital technology. There are six behavioral modes of content creation, including channel docking, IP ecology, intermediary cooperation, technology empowerment and government-enterprise collaboration, so as to realize value acquisition, transmission, creation, value-addition, and cyclic iteration. The three factors that drive value co-creation are digital market-driven, new demand-driven and "content + technology" dual-wheel-driven under the strategy of cultural power. The three behavioral modes of realizing value co-creation are channel-connected content ecosystem mode, intermediary-supported content ecosystem mode and technology-enabled content ecosystem mode. This paper has not only expanded the analytical framework and research methods for this issue, but also will provide policy insights for the high-quality development of China's digital culture industry.
价值共创 / 数字文化产业 / 驱动因素 / 行为模式 / 组态路径
value co-creation / digital culture industry / driving factor / behavioral pattern / configuration path
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