公司创业情境下孵化企业服务生态系统构建——基于资源编排理论

陈寒松; 田震

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科研管理 ›› 2022, Vol. 43 ›› Issue (5) : 11-22.

论文

公司创业情境下孵化企业服务生态系统构建——基于资源编排理论

陈寒松，田震

作者信息 +

The construction of service ecosystem for incubating enterprises in the context of corporate entrepreneurship——A study based on the resource orchestration theory

Chen Hansong, Tian Zhen

Author information +

文章历史 +

摘要

大型企业积极开展多种形式的创业活动促进了社会经济发展并引起广泛关注，然而公司创业情境下，孵化企业如何整合多方资源构建服务生态系统还缺乏研究。本文基于资源编排理论，选取浪潮集团孵化的数字化企业进行纵向案例分析，探究公司创业情境下孵化企业服务生态系统的构建机制。研究发现：（1）孵化企业服务生态系统呈现企业—客户双向互动、企业—直接利益相关者多线联动、企业—广泛社会参与者系统协同的动态演进特征。（2）母体企业逐步发挥强资源扶持、平衡式资源支持和弱资源辅助作用，孵化企业依据发展阶段和所处情境进行资源编排的有效组合，促进服务生态系统的快速构建与发展演化。本研究丰富和拓展了服务生态系统理论与公司创业理论，对公司创业活动下的生态系统建设具有指导意义。

Abstract

In recent years, large enterprises have actively promoted various forms of entrepreneurial activities to identify new development opportunities and cultivate new competitive advantages relying on resource endowments, technological advantages and innovative capabilities. Corporate entrepreneurship has become one of the important themes in entrepreneurial research. In the digital economy, more and more large enterprises have incubated digital native enterprises with Internet genes through corporate entrepreneurship. In order to adapt to the rapidly changing business environment and obtain sustainable competitive advantages, these digital enterprises are committed to building a service ecosystem to achieve resource sharing and value co-creation.
Service ecosystem refers to a relatively independent and self-regulating system in which resource integrators exchange services to jointly create value through shared institutional logic. It includes a multi-layer system structure of micro-, meso- and macro-systems. The continuous innovation and widespread application of digital technologies such as the Internet and big data have blurred the boundaries of enterprises and promoted industrial integration. Stakeholders will actively seek cooperation to build a service ecosystem and gain sustainable competitive advantages. However, the existing research is relatively lacking in interpreting the construction mechanism of the service ecosystem, and most of them focus on the construction of large enterprise ecosystems. In the context of corporate entrepreneurship, the internal mechanism of incubating enterprises to build a service ecosystem is still unclear.
The resource orchestration theory interprets the complete path of resource source, transformation and utilization from a dynamic perspective. The structuring process is about integrating resources and exchanging services between enterprises and its stakeholders. The bundling process is closely related to the establishment of relationships between enterprises and stakeholders. The leveraging process presents the final form of the service ecosystem. Therefore, the resource orchestration theory provides an appropriate logic for explaining the construction mechanism of the service ecosystem.
This paper adopts a single-case study method and selects Eyun incubated by Inspur as the case sample, in order to explore the process mechanism of incubating enterprises to build a service ecosystem using resource orchestration in the context of corporate entrepreneurship driven by large enterprises. The results show that: Firstly, the service ecosystem of incubating enterprise presents dynamic evolution characteristics, from enterprise-customer two-way interaction to enterprise-direct stakeholder multi-line linkage, and then to enterprise-wide social participant system collaboration. Secondly, the parent company gradually plays the role from strong resource support to balanced resource support and then to weak resource support, while the incubating enterprise makes effective combinations of resource orchestration due to the development stage and situation, thus promoting the rapid construction and evolution of the service ecosystem.
The theoretical contributions of this paper are as follows: First, this research focuses on the service ecosystem construction of incubating enterprises in the context of corporate entrepreneurship and builds a theoretical model, which enriches the service ecosystem theory and corporate entrepreneurship theory. Second, this research explores the combination effect of resource orchestration in the process of constructing the service ecosystem of incubating enterprises, deepens the research on the relationship between resource orchestration and service ecosystem, and expands the application context of resource orchestration theory.

导出引用

陈寒松田震. 公司创业情境下孵化企业服务生态系统构建——基于资源编排理论[J]. 科研管理. 2022, 43(5): 11-22

Chen Hansong, Tian Zhen. The construction of service ecosystem for incubating enterprises in the context of corporate entrepreneurship——A study based on the resource orchestration theory[J]. Science Research Management. 2022, 43(5): 11-22

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