同群效应下企业创新投资行为传递路径研究

摘要/Abstract

摘要： 如何借助企业之间的相互带动作用，探索温和的、低成本的外部干预方式，助推企业的创新投资行为，对于实施创新驱动发展战略至关重要。本文从同群效应的角度研究企业创新投资行为的相互影响作用及路径，发现同群效应存在于企业的创新投资行为中，检验和对比企业之间创新投资行为传递的两条路径，结果显示跟从企业管理者的创新投资行为意向在创新投资行为传递中发挥重要的中介作用。进一步检验异质性企业对同群企业创新投资行为的应对性反应差异，发现缺乏规模优势和研发水平较低的企业则更容易同群企业的影响。本文的研究发现启示政府管理部门，充分发挥企业创新投资行为的互相带动作用，通过“以点带面”、“以大带小”、“以高带低”，不仅有助于激发区域或社会范围的创新投资联动，而且在企业创新投资行为引导上也有望实现四两拨千斤的助推效果。

关键词: 创新投资行为, 同群效应, 路径, 管理者行为意向

Abstract: The 2019 Report on the Work of the Government stressed the importance of innovation-led development. To implement the innovation-driven development strategy, we should not only encourage enterprises to follow the path of independent innovation with Chinese characteristics, but also pay full attention to the mutual influence and drive of innovation among enterprises. The innovation-driven development strategy is an inevitable choice for China to grasp the autonomy in development and improve the core competitiveness. It is important to organize and coordinate innovation elements scientifically and effectively. Among the elements of innovation, innovation investment, as a direct driving factor of technological progress and technological innovation, is more and more important. As the main force of innovation, enterprises are not only the main promoter of innovation investment activities, but also the direct beneficiaries. Therefore, this paper examines whether there is an interaction among the innovation investment behavior of enterprises and what the specific interdependence is.
Peer effect refers to that when individuals in the same group interact with each other due to various social relations, an individual′s behavior and result will be affected by its peers′ behavior and result. The innovation investment behavior of enterprises has a strong sociality, and the innovation achievements have a strong spillover effect. Therefore, in this paper, a structural equation model is constructed to study the interaction and path of the innovation investment behavior of enterprises from the perspective of peer effect. The result shows that peer effect exists in the innovation investment behavior of enterprises. What′s more, we find that the behavioral intention of managers in followers plays an important intermediary role in innovation investment behavior transmission. We further test the differences in the response of heterogeneous enterprises to the innovation investment behavior of peer enterprises, and find that enterprises with scale advantage and higher R&D level are less affected by peer enterprises, while those with lack of scale advantage and lower R&D level are more likely to be affected.
Based on the previous research, the innovation and contribution of this paper is mainly reflected in three aspects. Firstly, existing research mainly focuses on the influencing factors of innovation investment behavior from the perspective of the internal or external macro environment of enterprises. This paper takes peer effect as the starting point and pays attention to the special factor of peer enterprises, expanding and deepening the research in the field of innovation investment behavior. Secondly, this paper explores the direct and indirect paths of innovation investment behavior transmission among peer enterprises, shows the degree of mutual influence, and clarifies the logic of transmission. Our findings enlighten government administrative departments to give full play to the mutual driving effect of enterprises′ innovative investment behavior. Through "the point to drive surface", "the big to drive small" and "the high to drive low", it not only helps to stimulate the regional or social scope of innovation investment linkage, but also is expected to achieve a powerful boosting effect in the enterprise innovation investment behavior guidance. Finally, behavioral finance, social psychology and other theories are included into the scope of this research. This paper focuses on the key role of managers in the process of innovation investment behavior transmission, which provides a new theoretical perspective for understanding innovation investment behavior.

Key words: innovation investment behavior, peer effect, path, behavioral intention of manager

宋广蕊马春爱肖榕. 同群效应下企业创新投资行为传递路径研究[J]. 科研管理, 2021, 42(7): 179-188.

Song Guangrui, Ma Chun′ai, Xiao Rong. A study of the transmission path of enterprise innovation investment behavior under the peer effect[J]. Science Research Management, 2021, 42(7): 179-188.

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