基于中国汽车产业标准联盟网络中所有车辆生产企业1999至2013年的数据，采用负二项随机效应回归模型，实证分析标准联盟网络结构洞位置和多样性构成如何影响企业技术标准化主导能力和跟随能力。结果表明：标准联盟网络结构洞对两类技术标准化能力均有正向影响；网络多样性负向影响技术标准化主导能力，但正向影响技术标准化跟随能力；网络多样性正向调节结构洞对技术标准化主导能力的正向影响，但却负向调节结构洞对技术标准化跟随能力的正向影响。研究结论是对标准化理论体系的有益补充，也为企业构筑适配的标准联盟网络以实施技术标准化主导战略和跟随战略提供有价值参考。

Based on a panel data of Chinese vehicle manufacturers embedded in standard-setting alliance networks, and using random-effects negative binomial regression models, this paper empirically analyzes how structural holes and network diversity affect firms’ technological standardization dominant capability and following capability. The results show that structural holes have a significant positive impact on firms’ two types of technological standardization capabilities. Network diversity is negatively related to firms’ technological standardization dominant capability, while positively related to firms’ technological standardization following capability. Further, structural holes and network diversity jointly and positively influence firms’ technological standardization dominant capability, but jointly and negatively affect firms’ technological standardization following capability. The research findings extend the standardization literature, providing guidance for firms about how to build suitable networks to promote different standardization strategies.