鉴于当前初创企业商业模式预评价的理论和实践难题，本研究综合运用R-聚类和变异系数分析等多种定性和定量研究方法，建立了定量的、层次化的初创企业商业模式预评价指标体系。该指标体系共包括目标层、准则层和指标层等三个层次，以商业模式竞争力为目标层，以创新度、成长度、效率度、稳定度、盈利度、区隔度、包容度等为准则层，并包括新颖性、差异化程度等29个指标层衡量指标。本研究丰富了商业模式预评价研究，在当前多样化、分散的商业模式预评价研究中建立起了初步的沟通桥梁，为初创企业在诸多商业模式潜在预案中做出抉择提供了可操作的评价指标体系依据，有助于商业模式理论研究和实践探索的深入。

Considering the current theoretical and practical difficulties in the pre-evaluation of business models for start-up companies, this study employed qualitative and quantitative research methodology such as R-clustering and coefficient of variation analysis to establish quantitative and hierarchical business model pre-evaluation indicators for start-ups. The index system includes three levels: target level, criterion level, and indicator level. Target level contains competitiveness index. criterion level is consisted by the index of innovation, growth, efficency, stability, profitability, division, and tolerance. Indicator level includes 29 indicators such as novelty and degree of differentiation. This study enriched the pre-evaluation research of business model and established a preliminary communication bridge in the current diversified and decentralized pre-evaluation research of business models, providing operable evaluation for start-ups to make choices among potential business plans. The index system is helpful to the deepening of the theoretical research and practical exploration of the business model.