创业坚持被认为是创业者成功实现目标最重要的影响因素之一，但现有文献对于是什么因素使得创业者坚持或者退出知之甚少。本文在社会认知理论的基础上，构建创业激情、创业自我效能和创业坚持的关系模型，并通过实证研究发现：和谐激情与执念激情均正向影响创业坚持行为；创业自我效能在和谐激情和创业坚持行为间起完全中介作用，但在执念激情和创业坚持行为间起部分中介作用；随着先前创业经历的增加，和谐激情对于创业自我效能的正向影响不断增强，而执念激情对于创业自我效能的正向影响减弱。

Persistence is a key element for entrepreneurs to succeed in pursuit of their goals. We still don’t know too much about what makes some entrepreneurs persist in their venture efforts while others quit? We construct a theoretical model about the relationship among entrepreneurial passion, entrepreneurial self-efficacy and entrepreneurial persistence. We empirically examine the model and get following conclusions. Harmonious passion and obsessive passion are both positively associated with entrepreneurial persistence. The harmonious passion to persistence relationship is fully mediated by entrepreneurial self-efficacy, but the obsessive passion to persistence relationship is partially mediated. With the increase of previous entrepreneurial experience, the positive association between harmonious passion and entrepreneurial self-efficacy is increasing, but the positive association between obsessive passion and entrepreneurial self-efficacy is decreasing.