探索互联网创客孵化平台中，创客在线社交网络使用的主要行为动机对创客项目融资的作用机制。采用二元Logit回归分析方法，以海尔海创汇平台中的互联网创客为样本实证分析。研究发现：创客在线社交网络使用的寻求动机、人脉获取动机，均与融资成功正相关；情感获取动机不利于项目融资，表现动机对于融资成功起到一定的调节作用；互联网创客是否有融资成功经验，对孵化项目融资成功的影响不显著。

This paper explores the Maker’s main behavioral motivations and it’s impact of project financing, when they are using online social network on the internet incubator platform. We use the binary Logit regression analysis method to carry out empirical research by using Haier's data. The results show that: in the incubator project financing process, the Maker’s seeking motivation, contacts obtain motivation are positively correlated with financial success; emotional obtain motivation is not conducive to financing, while phenotype motivation play a regulatory role for successful financing. And it’s not obvious to financing whether the Maker have successful financing experience or not.