在制造业企业创新驱动时代背景下，本文基于组织行为理论，探索了制造业企业期望绩效反馈效果对企业技术创新效果的影响，并在此基础上结合公司发展理论和产品市场理论探讨了公司发展方式与产品市场竞争的情境效应以及二者的联合情境效应。以制造业A股2001-2014年的面板数据对理论假设进行检验，结果显示：企业期望绩效反馈效果对企业技术创新效果产生正向影响；相比于外延型的发展方式而言，企业选择内涵型的发展方式更有利于推动企业的技术创新活动；而产品市场竞争在一定程度上也能够增强这种正向影响；最后，公司内涵型发展方式与产品市场竞争的联合情境效应对企业技术创新效果同样具有正向的调节作用。

Under the historical background of innovation driven by manufacturing enterprises, and based on the theory of organizational behavior, this paper explores the impacts of the expected performance feedback effect of manufacturing enterprises on their technological innovation effect, and based on this and in combination with the company development theory and product market theory, it also discusses the situational effects and the joint situational effects between the company development mode and the product market competition. We made an empirical test of the theoretical hypothesis based on the panel data of Chinese listed company from 2001 to 2014, and the results indicate that expected performance feedback effect in manufacturing industry has a positive impact on its technology innovation; and compared to extensive development, the intensive development has more advantages in promoting technology innovation; and product market competition can also strengthen the positive relationship; and finally, the joint situational effect of the intensive development mode and product market competition have a positive moderation effect on enterprise technology innovation as well.