“大众创业 万众创新”对传统产业中企业原有的生产经营与管理模式提出了新的要求，但行业技术迅猛发展、经营市场快速变化以及扶持政策相继推出也为其带来了新的机遇。本文以30家具有典型代表性的传统企业为样本，通过访谈与问卷调查法获取数据并构建结构方程模型与多层线性回归模型，得出的主要结论为：市场导向积极性对于传统产业中企业二次创业路径可行性正向影响其二次创业绩效具有削弱作用；市场导向反应性对于二次创业政策支持力度正向影响传统产业中企业二次创业绩效具有削弱作用。

Mass entrepreneurship and innovation has put forward new requirements for the original production management and management model of enterprises in the traditional industry. However, the rapid development of industry technology, changes in the market and introduction of supporting policies have also brought new opportunities. This paper selected 30 typical traditional enterprises as samples, obtained data through interviews and questionnaires, and drew main conclusions from structural equation modeling and multilevel linear regression models. The main conclusions were as follows: Market orientation positivity has a weakening effect on the positive impact of the second entrepreneurial path feasibility on entrepreneurial performance in traditional industries; and market oriented reactivity has a weakening effect on the positive impact of the second entrepreneurial support policy on entrepreneurial performance in traditional industries.