相互依赖视角下企业应对环境变化策略研究--以海尔集团为例

葛法权 申光龙

科研管理 ›› 2018, Vol. 39 ›› Issue (5) : 112-119.

科研管理 ›› 2018, Vol. 39 ›› Issue (5) : 112-119.
论文

相互依赖视角下企业应对环境变化策略研究--以海尔集团为例

  • 葛法权1,申光龙2
作者信息 +

A study of enterprise strategies of coping with environmental changes from the perspective of interdependence relationship by taking Haier Group as an example

  • Ge Faquan1, Shin Kwangyong2
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摘要

在环境不确定常态化及不确定程度提升情况下,如何应对环境变化已成为企业面临的重要问题。本文从相互依赖视角对海尔进行了案例研究,分析了企业在不同特征环境下应对环境变化的策略。研究发现,企业采用:1)高开放性模式并实施去中心化活动有助于应对高异质性环境变化;2)高严密性规则并实施建设性冲突活动有助于应对强关联性环境变化;3)高模块化模式并实施自组织建设活动有助于应对低可控性环境变化;4)高即时性规则并实施反馈循环活动有助于应对强动态性环境变化。

Abstract

With the normalization and increasing degree of environmental uncertainty, enterprises should adopt corresponding strategy. From the perspective of interdependence, this article not only conducts a single-case study on Haier Group but also analyzes the enterprise’s strategies of coping with environmental changes in different environments. This study finds that the enterprises can adopt the following strategies: 1) using high opening model and implementing decentralized activity can help cope with high heterogeneity environments; 2) using high stringency interdependency rules and implementing constructive confrontation activity can help cope with high relevancy environments; 3) employing high modularity interdependency patterns and implementing self-organizing activity can help deal with weak controllability environments; 4) employing high immediacy interdependency rules and implementing feedback loop activity can help deal with high dynamic environments.

关键词

应对策略 / 环境变化 / 相互依赖关系

Key words

coping strategy / environmental change / interdependent relationship

引用本文

导出引用
葛法权 申光龙. 相互依赖视角下企业应对环境变化策略研究--以海尔集团为例[J]. 科研管理. 2018, 39(5): 112-119
Ge Faquan, Shin Kwangyong. A study of enterprise strategies of coping with environmental changes from the perspective of interdependence relationship by taking Haier Group as an example[J]. Science Research Management. 2018, 39(5): 112-119

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