在废旧资源回收再利用行业的发展进程中，再造品销售困难是当前行业所面临的主要问题。本文从改善再造品销售难的现状出发，将零售商针对再造品进行销售努力与政府补贴再造品销售两者综合考虑，构建政府补贴下考虑销售努力的闭环供应链决策模型，通过不同模型决策的对比分析及算例仿真分析，为改善再造品销售困难问题提出相关对策。研究表明，零售商进行再造品的销售努力行为能扩大再造品市场比例的同时增加市场总需求，政府补贴可以缓解零售商的努力成本压力、控制再造品销售价格在销售努力过程中上升等问题，因此，政府补贴与销售努力相结合的方式是可以改善再造品销售困难问题的经济可行性对策。

In recent years, the sales of remanufacturing products became the biggest problem with the policy that government encourages recycling used products in order to promote waste resource recycling. In this paper, considering market demand is affected by the sales effort and product price, we built a closed-loop supply chain (CLSC) model with sales effort under the government subsidy. Meanwhile, we discussed the differences of CLSC with retailers’ efforts to sell remanufacturing products about optimal decisions, system members’ profits under government subsidies. The research shows that: Sales effort of retailer will increase product sales proportion and increase aggregate demand in the market. By setting up reasonable subsidies according to the sales effort of retailer, the remanufacturing products sales price decrease and other negative impacts can be solved, the closed-loop supply chain with sales effort under the government subsidy can improve the system and its members in economic benefits.