基于对国内外社交服务用户动机的梳理，分析移动SNS用户感知价值的结构维度包括社会价值、信息价值和娱乐价值。借鉴感知价值和期望确认理论，构建了移动SNS用户持续使用意向模型。以328份移动SNS用户为样本，通过结构方程模型对概念模型中各变量之间的关系进行实证检验。实证结果显示社会价值、信息价值和娱乐价值不仅直接正向影响持续使用意向，而且还通过满意度间接影响用户持续使用意向。

Based on the motivation of the social service users at home and abroad, this paper analyses mobile SNS user’s perceived value including social value, information value and entertainment value. Drawing on perceived value and expectation-confirmation theory, the concept model of SNS user continuance intention is constructed. Using structural equation model，an empirical analysis on 328 mobile SNS users is carried out to test and verify this model．The result shows that social value, information value and entertainment value not only directly affects continuance intention, but also has indirect effect on continuance intention through satisfaction. carried out to test and verify this model．The result shows that social value, information value and entertainment value not only directly affects continuance intention, but also has indirect effect on continuance intention through satisfaction. Finally, the limitations of the study and future research directions are proposed.