科研管理

科研管理 ›› 2017, Vol. 38 ›› Issue (5): 20-29.

• 论文 • 上一篇    下一篇

制造企业服务创新战略与竞争优势获取：机制与权变情境

赵立龙1,刘洋2,魏江3 王琳4   

  1. 1浙江省工业和信息化研究院，浙江 杭州310012;
    2华南理工大学 工商管理学院，广东 广州510640;
    3浙江大学 管理学院，浙江 杭州310058;
    4重庆工商大学 管理学院，重庆400067
  • 收稿日期:2015-01-27 修回日期:2016-04-12 出版日期:2017-05-20 发布日期:2017-05-20
  • 通讯作者: 刘洋
  • 基金资助:

    浙江省软科学研究项目（项目编号2016C35017），起止日期：2016.01-2017.12；国家自然科学基金青年项目（项目编号：71502064），起止日期：2016-2018；国家自然科学基金青年项目（项目编号：71603033），起止日期：2017-2019；浙江省哲学社会科学研究基地规划课题（项目编号15JDZS03YB），起止日期：2015-2018。

Service Innovation Strategies and Competitive Advantages for Manufacturing Firms: Mechanisms and Contingencies

Zhao Lilong1, Liu Yang2, Wei Jiang3, Wang Lin4   

  1. 1. Zhejiang Institute of Industry and Information Technology, Hangzhou 310012, Zhejiang, China; 
    2. School of Business Administration, South China University of Technology, Guangzhou 510640, Guangdong, China;
    3. School of Management, Zhejiang University, Hangzhou 310058, Zhejiang, China; 
    4. School of Management, Chongqing Technology and Business University, Chongqing 400067, China
  • Received:2015-01-27 Revised:2016-04-12 Online:2017-05-20 Published:2017-05-20
  • Contact: Yang LIU

摘要： 服务创新已经成为制造企业获取竞争优势的一种有效战略，但现有文献对动态竞争环境下制造企业服务创新战略对竞争优势的影响机理还缺乏深入探讨。鉴于此，本文基于动态能力理论视角，选取247家中国制造企业为样本，对动态环境下制造企业渐进式和突破式服务创新战略对竞争优势的影响关系进行实证研究。研究结果表明：两类服务创新战略对竞争优势的市场绩效和财务绩效这两个维度均具有直接正向影响；市场动态性越高，相比突破式服务创新战略而言，制造企业渐进式服务创新战略更有助于竞争优势（企业相对市场绩效和财务绩效）提升。竞争强度越大，相比渐进式服务创新战略而言，制造企业突破式服务创新战略越有助于竞争优势（企业相对市场绩效和财务绩效）提升。本研究结论对于现存文献有着重要的理论贡献，对于动态环境中的中国制造企业服务化有着直接和引申的管理启示。

关键词: 制造企业, 服务创新战略, 竞争优势, 市场动态性, 竞争强度

Abstract: Although previous researches have indicated that service innovation is an effective strategy to gain competitive advantages for manufacturing firms, there still lacks an in-depth and clear account of how service innovation strategies actually influence manufacturing firms’ competitive advantages in the context of dynamic competitive environment. Thus，from the perspective of dynamic capability theory, we selected 247 Chinese manufacturing firms as a sample and investigate the practical relationship between service innovation strategies and firms’ competitive advantages. This empirical research indicates that both incremental and radical service innovation strategies have a directly positive impact on manufacturing firms’ competitive advantages in the dimensions of market performance and financial performance. These two strategies contribute more to improving the manufacturing firms’ market performance and financial performance when the market is more dynamic. The competition intensity, as a moderator, has a positive moderating influence on the relationship of the radical service innovation strategy with financial performance, as well as the market performance; while as for incremental service innovation strategy, it only has a positive influence on the relationship of the radical service innovation strategy with financial performance. These findings have important theoretical contributions to the existing literature and also have important practical implications for Chinese manufacturing firms’ service strategy in dynamic environment.

Key words: manufacturing firms, service innovation strategy, competitive advantages, market turbulence, competitive intensity