本文运用企业战略创业理论、产业平台理论与案例研究方法，分析一类特殊的服务型龙头企业——集群商贸平台战略创业带动集群升级的功能和机制：基于间接网络效应，通过平台高级化与国际化、研发包络、塑造集群品牌文化三个方面的战略创业行动，策动其主导下生产者、消费者之间交易网络的协同升级，进而在获取其自身竞争优势和财富创造最大化的同时，创造了驱动集群企业脱离低端、贴牌生产路径，走向自主创新与品牌构建路径的产业架构基础，以及相应的集群升级动力学。文章将服务型龙头企业、消费者升级引入了龙头企业主导下的产业集群升级研究，不仅丰富了相关理论建构，也为地方政府推动产业集群升级提供了新的政策思路。

This paper discusses the driving functions and mechanisms for industrial cluster’s upgrading of a special kind of leading service firm using the theory of strategic entrepreneurship, two-sided platform and case study . It suggests that the commercial platform can upgrade the trading network through platform sophistication and internationalization, R&D envelope and shaping cluster’s brand culture based on indirect network effects, which results in its own competitive advantage and wealth creation maximization, while changing the existing industrial architecture , creating a new architectural base to encourage independent innovation and brand establishment, also the upgrading dynamic as well. By introducing service-oriented leading firm and consumers’ upgrading into research , this study enriches not only associated theory construction , but also supplies new policy ideas for local government to promote industrial clusters' upgrading.