国际新创企业的市场扩张与知识产权战略

PDF(1 KB)

科研管理 ›› 2015, Vol. 36 ›› Issue (8) : 161-172.

论文

国际新创企业的市场扩张与知识产权战略

李清海¹, 杨德丽², 于团叶¹, 吴泗宗¹

作者信息 +

Market expansion and intellectual property right strategies of international new ventures

Li Qinghai¹, Yang Deli², Yu Tuanye¹, Wu Sizong¹

Author information +

文章历史 +

摘要

基于一项革命性技术的国际新创企业(knowledge-based International New Venture, KINV)是否能够、如何在有限的时间内扩张成为稳定的全球化企业,采取怎样的知识产权战略,在理论上和实践中未得到很好解答。本文对成功实现全球化的国际新创企业Wacom进行纵贯研究,通过商标数据获得市场扩张路径,结合海外分公司的设立过程,以及在各国的专利申请、实施,发现KINV有可能在有限的时间内实现市场的全球化,为此需要分析和理清行业内的领先市场、非领先市场、容量大的重要市场,然后依据企业的技术优势和所拥有的资源,设计市场扩张路径、在各个市场的进入模式、专利战略。

Abstract

It is not theoretically and practically answered whether knowledge-based international new ventures (KINVs) can develop into global operating firms within a limited period of time, how and with what IP strategies they can achieve such a success. Conducting an in-depth case study of Wacom, the global leader of graphical tablets, we address the process of this KNIV becoming a global player by adopting intellectual property strategies. We track its market expansion using longitudinal trademark data, patent data, and information on establishing foreign subsidiaries and the financial performance. Our findings show that Wacom has achieved large scale global operations in lead and lag markets by integrating low-and high-commitment entry modes, and appropriate intellectual property strategies.

导出引用

李清海, 杨德丽, 于团叶, 吴泗宗. 国际新创企业的市场扩张与知识产权战略[J]. 科研管理. 2015, 36(8): 161-172

Li Qinghai, Yang Deli, Yu Tuanye, Wu Sizong. Market expansion and intellectual property right strategies of international new ventures[J]. Science Research Management. 2015, 36(8): 161-172

中图分类号： F276.7

参考文献

[1] Oviatt B. M., & McDougall, P. P. Toward a theory of international new ventures [J]. Journal of international business studies, 1994, 25 (1): 45-64. [2] Oviatt, B. M., & McDougall, P. P. Challenges for internationalization process theory: The case of international new ventures [J]. Management International Review, 1997, 37(2): 85-99. [3] Gabrielsson, M., Kirpalani, V. H., Dimitratos, P, Solberg, C.A., Zucchella, A. Born globals: Propositions to help advance the theory [J]. International Business Review, 2008, 17(4): 385-401. [4] Jones, M. V., & Coviello, N. E. Internationalisation: Conceptualising an entrepreneurial process of behaviour in time [J]. Journal of International Business Studies, 2005, 36(3): 284-303. [5] 陆园园, 张红娟. 中国创业问题研究文献回顾[J]. 管理世界, 2009(6): 158-167. Lu Yuanyuan, Zhang Hongjuan. Literaturereview of Chinese entrepreneurship questions [J]. Management World, 2009(6): 158-167. [6] Gabrielsson, M., & Pelkonen, T. Born internationals: Market expansion and business operation mode strategies in the digital media field [J]. Journal of International Entrepreneurship, 2008, 6(2): 49-71. [7] 杨忠, 张骁, 陈扬, 廖文彦. "天生全球化" 企业持续成长驱动力研究——企业生命周期不同阶段差异性跨案例分析[J]. 管理世界, 2007 (6): 122-136. Yang Zhong, Zhang Xiao, Chen Yang,Liao Wenyan. A study on driving forces of sustained growth of born globals —— Differential cross case analysis in different phases of corporate life circle [J]. Management World, 2007 (6): 122-136. [8] Mudambi, R., & Zahra, S. A. The survival of international new ventures [J]. Journal of International Business Studies, 2007, 38 (2): 333-352. [9] 黄胜, 周劲波. 创业机会视角下的中国企业早期国际化研究[J]. 科学学研究, 2013, 31 (2): 232-239. Huang Sheng, Zhou Jinbo. Research on the early internationalization of Chinese enterprises from the perspective of entrepreneurial opportunities. Studies in Science of Science, 2013, 31 (2): 232-239. [10] Crick, D. The internationalisation of born global and international new venture SMEs [J]. International Marketing Review, 2009, 26(4/5): 453-476. [11] 蔡莉, 单标安, 朱秀梅, 王倩. 创业研究回顾与资源视角下的研究框架构建——基于扎根思想的编码与提炼[J]. 管理世界, 2012 (12): 160-169. Cai Li, Shan Biaoan, Zhu Xiumei, Wang Qian. Review of entrepreneurship research and development of research framework with perspective of resource based view—— Coding and abstraction based on grounded thinking. Management World, 2012 (12): 160-169. [12] Oviatt, B. M., & McDougall, P. P. Defining international entrepreneurship and modeling the speed of internationalization [J]. Entrepreneurship theory and practice, 2005, 29(5): 537-554. [13] Gassmann, O., & Keupp, M. M. The competitive advantage of early and rapidly internationalising SMEs in the biotechnology industry: A knowledge-based view[J]. Journal of World Business, 2007, 42(3): 350-366. [14] Jones, M. V., Coviello, N., Tang, Y. K. International entrepreneurship research (1989-2009): A domain ontology and thematic analysis [J]. Journal of Business Venturing, 2011, 26(6): 632-659. [15] Keupp M M, & Gassmann, O. The past and the future of international entrepreneurship: A review and suggestions for developing the field [J]. Journal of Management, 2009,35(3): 600-633 [16] Knight, G. S., & Cavusgil, T. The born global firm: A challenge to traditional Internationalization Theory[J]. Advances in International Marketing, 1996,(8):11-26. [17] Rennie, M. W. Born global [J], The McKinsey Quarterly, 1993, (4) :45-52. [18] 杨忠, 张骁. 企业国际化程度与绩效关系研究[J]. 经济研究, 2009(2): 56-67. Yang Zhong, Zhang Xiao. Relationship between the degree of internationalization and the performance [J] . Economic Research Journal, 2009(2): 56-67. [19] Luo, Y., Cacchione. M., Junkunc M, Lu, S.C. Entrepreneurial pioneer of international venturing: The case of Huawei[J]. Organizational Dynamics, 2011, 40(1): 67-74. [20] Johanson, J., & Vahlne, J. E. The internationalization process of the firm-a model of knowledge development and increasing foreign market commitments[J]. Journal of international business studies, 1977,8(1): 23-32. [21] Autio, E. Creative tension: The significance of Ben Oviatt's and Patricia McDougall's article 'Toward a theory of international new ventures'[J]. Journal of International Business Studies, 2005, 36(1): 9-19. [22] Johanson, J., & Vahlne, J. E. The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership [J]. Journal of international business studies, 2009, 40(9): 1411-1431. [23] Townsend, J. D., Yeniyurt, S., Talay, M. B. Getting to global: An evolutionary perspective of brand expansion in international markets[J]. Journal of International Business Studies, 2009, 40(4): 539-558. [24] 李庆华, 王文平. 基于时际范围经济的企业国际市场进入过程模型: 知识观视角的研究[J]. 管理评论, 2011, 23 (3): 29-38. Li, Qinghua, Wang Wenping. The process model of entry of international market based inter-temporal economics of scope: From the perspective of knowledge based view. Management Review, 2011, 23 (3): 29-38. [25] Cavusgil, S. T. On the internationalization process of firm [J].European Research, 1980, (8):273-281. [26] Giarratana, M. S, & Torrisi, S. Foreign entry and survival in a knowledge‐intensive market: Emerging economy countries' international linkages, technology competences, and firm experience [J]. Strategic entrepreneurship journal, 2010, 4(1): 85-104. [27] Rugman, A. M., & Verbeke, A. A perspective on regional and global strategies of multinational enterprises[J]. Journal of International Business Studies, 2004, 35(1): 3-18. [28] Somaya, D. Patent strategy and management an integrative review and research agenda [J]. Journal of Management, 2012, 38(4): 1084-1114.