食品安全突发事件网络舆情演变的模仿传染行为研究

科研管理 ›› 2015, Vol. 36 ›› Issue (6): 168-176.

• 论文 • 上一篇

食品安全突发事件网络舆情演变的模仿传染行为研究

马颖, 丁周敏, 张园园

武汉理工大学管理学院, 湖北武汉 430070

收稿日期:2014-10-27 修回日期:2015-03-18 出版日期:2015-06-25 发布日期:2015-06-23
作者简介:马颖(1975-),女(汉),山东烟台人,武汉理工大学(教授,硕士生导师,管理学博士),主要研究方向:风险管理、战略与营销管理。
基金资助:
国家自然科学基金青年项目(71203171, 2013.1-2015.12)、教育部人文社会科学基金(12yjczh150, 2012.1-2015.12)、湖北省社会科学基金(2011LJ059, 2011.1-2012.12)、武汉理工大学自主创新基金(2012-IB-015, 2012.9-2014.9)、武汉市社科基金项目(20112s0106, 2011.9-2013.9)。

A research on imitation and contagion behavior in the evolution of network public opinion of the food safety emergency events

Ma Ying, Ding Zhoumin, Zhang Yuanyuan

School of Management, Wuhan University of Technology, Wuhan 430070, Hubei, China

Received:2014-10-27 Revised:2015-03-18 Online:2015-06-25 Published:2015-06-23

摘要/Abstract

摘要： 网络已经成为人们日常生活中必不可少的发布和获取信息的渠道, 越来越多的消费者依靠网络获取突发事件的相关信息, 因此, 网络舆情在推动突发事件发展的过程中越来越重要。本文基于传染病模型理论, 构建了食品安全事件网络舆情传播演变中的模仿传染模型, 研究网民在食品安全事件网络舆情传播中的模仿传染机理和行为, 并以双汇"瘦肉精"事件为例, 对模型进行仿真以验证模型的正确性, 以期为食品安全事件利益相关者正确应对网络舆情演变过程中网民的传染行为提供决策参考。

关键词: 突发事件, 网络舆情, 食品安全事件, 模仿传染

Abstract: The network has become the daily essential channel to publish and access information for people, more and more consumers rely on network access to emergency events, so the network public opinion is becoming more and more important in the development process to promote the event. This article is based epidemic model theory to build an imitation and contagion model in the evolution of network public opinion on food safety incident, which aims to study the infection mechanism and behavior of the Internet users in the process of public opinion spread of food safety incidents. The study takes the "ShuanghuiClenbuterol" events for an example, simulates and verifies the correctness of the model. It is expected to provide a reference to the stakeholders of food safety incidents who will correctly respond to imitation and contagion behavior of Internet users in the process of the network public opinion evolution.

Key words: emergency events, network public opinion, food security incidents, imitation and contagion

中图分类号:

马颖, 丁周敏, 张园园. 食品安全突发事件网络舆情演变的模仿传染行为研究[J]. 科研管理, 2015, 36(6): 168-176.

Ma Ying, Ding Zhoumin, Zhang Yuanyuan. A research on imitation and contagion behavior in the evolution of network public opinion of the food safety emergency events[J]. Science Research Management, 2015, 36(6): 168-176.

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食品安全突发事件网络舆情演变的模仿传染行为研究

A research on imitation and contagion behavior in the evolution of network public opinion of the food safety emergency events

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