创新项目大众筹资:资助人公民行为的价值

科研管理 ›› 2015, Vol. 36 ›› Issue (11): 37-46.

创新项目大众筹资:资助人公民行为的价值

郑海超¹, 杨婷婷², 陈冬宇³, 万能¹

1. 西南财经大学经济信息工程学院, 四川成都 611130;
2. 西南财经大学会计学院, 四川成都 611130;
3. 苏州大学东吴商学院, 江苏苏州 215006

收稿日期:2014-03-07 修回日期:2015-03-26 出版日期:2015-11-25 发布日期:2015-11-21
通讯作者: 陈冬宇
作者简介:郑海超(1983-),男(汉),河南信阳人,西南财经大学经济信息工程学院副教授,博士,研究方向为互联网金融、众筹.
杨婷婷(1993-),女(汉),重庆长寿人,西南财经大学会计学院硕士研究生.
万能(1990-),男(汉),江西南昌人,西南财经大学经济信息工程学院硕士研究生.
陈冬宇(1981-),男(汉),浙江嵊州人,苏州大学东吴商学院副教授,博士,研究方向为互联网金融、信息管理.
基金资助:
教育部人文社科项目(12YJCZH306);国家自然科学基金(71302186,71302008);中央高校基本科研业务费专项资金资助(JBK120505);国家社科重点项目(11AZD077)。

The crowdfunding of innovation projects: The value of sponsors' citizenship behaviors

Zheng Haichao¹, Yang Tingting², Chen Dongyu³, Wan Neng¹

1. School of Economic Information Engineering, Southwestern University of Finance and Economics, Chengdu 611130, Sichuan, China;
2. School of Accounting, Southwestern University of Finance and Economics, Chengdu 611130, Sichuan, China;
3. Dongwu Business School, Soochow University, Suzhou 215006, Jiangsu, China

Received:2014-03-07 Revised:2015-03-26 Online:2015-11-25 Published:2015-11-21

摘要/Abstract

摘要： 互联网与民间资本的结合产生了大众筹资模式(简称众筹),资助人不仅在众筹网站为创新项目提供资金,而且主动辅助项目的执行。如何利用资助人的公民行为提高项目实施绩效是一个重要的学术问题。本文基于价值共创、价值与满意度方面理论,采用问卷调查法研究资助人公民行为对满意度的作用,以及公民行为的影响因素。主要有三点贡献:1首次从价值共创角度分析众筹项目的执行过程;2揭示了资助人公民行为、社区收益与满意度的关系;3验证了感知的项目风险、项目新颖度、社会责任感对资助人公民行为的影响。

关键词: 众筹, 公民行为, 满意度, 社区收益, 价值共创

Abstract: The combination of Internet with private capital, especially the online social network, generates a new financing channel of crowdfunding, in which the sponsors not only invest in crowdfunding projects, but also voluntarily help the entrepreneurs implement the projects. Therefore, how to improve project implementation performance with the sponsor citizenship behaviors is an important academic question. Based on the value co-creation theory and the research in value and satisfaction, this paper investigated the antecedents of sponsor citizenship behaviors and their effects on his/her satisfaction. We made three theoretical contributions as follows. First, we are one of the first to analyze crowdfunding project implementation from the value co-creation perspective. Second, this paper uncovered the relationships among sponsor citizenship behaviors, community benefits and sponsor satisfaction. Finally, we identified the antecedents of sponsor citizenship behaviors as perceived project risk, project novelty, and project social responsibility.

Key words: crowdfunding, citizenship behavior, satisfaction, community benefit, value co-creation

中图分类号:

F832.48

郑海超, 杨婷婷, 陈冬宇, 万能. 创新项目大众筹资:资助人公民行为的价值[J]. 科研管理, 2015, 36(11): 37-46.

Zheng Haichao, Yang Tingting, Chen Dongyu, Wan Neng. The crowdfunding of innovation projects: The value of sponsors' citizenship behaviors[J]. Science Research Management, 2015, 36(11): 37-46.

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