泄露他人隐私行为意向的影响要素研究

科研管理 ›› 2015, Vol. 36 ›› Issue (11): 139-147.

泄露他人隐私行为意向的影响要素研究

吴娜, 李文立, 吕欣, 柯育龙

大连理工大学管理与经济学部, 辽宁大连 116023

收稿日期:2013-05-13 修回日期:2015-04-08 出版日期:2015-11-25 发布日期:2015-11-21
作者简介:吴娜(1988-),女(汉),山西吕梁人,大连理工大学管理与经济学部硕士研究生,研究方向为信息安全行为.
李文立(1969-),男(汉),河南平顶山人,大连理工大学管理与经济学部副部长,博士研究生导师,研究方向为IT行为管理、电子商务(移动商务)、物流与供应链管理、信息管理、信息系统分析与建摸.
吕欣(1977-),男(汉),北京人,国家信息中心,副研究员,研究方向为信息安全评价、网络空间安全政策.
柯育龙(1981-),男(汉),湖北襄阳人,大连理工大学管理与经济学部博士研究生,研究方向为信息安全行为、IT与互联网用户行为.
基金资助:
国家自然科学基金项目:员工信息安全违规意愿的社会控制要素及实证研究(项目编号:71272092,起止时间:2013.3.1-至今)。

An empirical study of the influencing factors of the intention in leaking the privacy of others

Wu Na, Li Wenli, Lv Xin, Ke Yulong

Faculty of Management and Economics, Dalian University of Technology, Dalian 116023, Liaoning, China

Received:2013-05-13 Revised:2015-04-08 Online:2015-11-25 Published:2015-11-21

摘要/Abstract

摘要： 互联网的发展为人们的生活带来巨大便利,但也带来了隐私安全隐患,通过互联网渠道泄露他人隐私的现象已经引起社会的高度关注。基于犯罪学领域的中和技术理论,分析了否认责任、否认伤害、否认受害者、更高层次效忠、避免更多的伤害和隐私意识对泄露他人隐私行为发生意向的影响,构建了互联网环境下泄露他人隐私意向的研究模型。以人肉搜索这一典型例子进行场景设计,通过问卷调查,收集759份有效问卷,采用SmartPLS2.0软件进行结构方程检验。实证结果表明否认责任、否认受害者和避免更多伤害三类中和技术正向影响泄露他人隐私行为的意向,否认伤害和更高层次效忠技术对泄露他人隐私意向没有显著影响。另外,增强个人隐私意识能有效削弱泄露他人隐私行为的意向。本研究结果有助于了解隐私泄露者的行为动机,为规范互联网用户上网行径和制定隐私保护政策提供借鉴。

关键词: 泄露他人隐私行为, 中和技术理论, 隐私意识, 人肉搜索

Abstract: The development of the Internet has brought great convenience to citizens' lives, but also caused a series of privacy security problems. The netizens' leakage of other's privacy is a major concern for information security government. In efforts to understand this problem, we employed the neutralization theory, a theory prominent in criminology but not yet applied in the context of privacy leakage. It offers new insight into how netizens rationalize their leakage behaviors. Choosing the human flesh search as a typical example of our research object, we proposed a research model to test the influence factors of the intention to leak other' privacy under the Internet. Using data from a sample of 759 valid questionnaires, the relevance of neutralization theory was tested via SmartPLS2.0. The findings indicated that the techniques associated with denial of responsibility, denial of victim, and avoidance of greater harm positively influenced the intention of leaking other's privacy, the technologies of denial of injury and appeal to higher loyalties had no significant effect on the intention. Furthermore, enhancing personal privacy awareness can effectively weaken the behavior intention to disclose the privacy of others. Our empirical results highlight neutralization and privacy awareness as important factors to take into account with regard to developing and implementing netizens' behavior policies and practices.

Key words: leak the privacy of others, neutralization theory, privacy awareness, human flesh search

中图分类号:

C939

吴娜, 李文立, 吕欣, 柯育龙. 泄露他人隐私行为意向的影响要素研究[J]. 科研管理, 2015, 36(11): 139-147.

Wu Na, Li Wenli, Lv Xin, Ke Yulong. An empirical study of the influencing factors of the intention in leaking the privacy of others[J]. Science Research Management, 2015, 36(11): 139-147.

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