电子商务环境下零售企业商业模式:基于价值创造逻辑

科研管理 ›› 2015, Vol. 36 ›› Issue (10): 122-129.

电子商务环境下零售企业商业模式:基于价值创造逻辑

盛亚¹, 徐璇², 何东平¹

1. 浙江工商大学工商管理学院, 浙江杭州 310018;
2. 中国联通宁波市分公司, 浙江宁波 315000

收稿日期:2014-01-20 修回日期:2015-04-02 出版日期:2015-10-25 发布日期:2015-10-21
作者简介:盛亚(1959-),男(汉),安徽合肥人,浙江工商大学工商管理学院博士生导师,教授,技术与服务管理研究中心主任,研究方向:战略管理、创新管理.
徐璇(1988-),女(汉),安徽广德人,浙江联通宁波市分公司,研究方向:战略管理.
何东平(1977-),男(汉),湖南邵阳人,浙江工商大学工商管理学院博士研究生,研究方向:战略管理.
基金资助:
教育部人文社科基金(教育部省部共建重点研究基地浙江工商大学现代商贸研究中心重大项目)《中国流通业商业模式运行机制研究》(11JJD790042)(2012.1-2014.12).

Business model of retailers in e-business context based on the value creation logic

Sheng Ya¹, Xu Xuan², He Dongping¹

1. School of Business Administration, Zhejiang Gongshang University, Hangzhou 310018, Zhejiang, China;
2. Ningbo Branch, China United Network Communications Corporation Limited, Ningbo 315000, Zhejiang, China

Received:2014-01-20 Revised:2015-04-02 Online:2015-10-25 Published:2015-10-21

摘要/Abstract

摘要： 随着电子商务向传统行业的渗透,越来越多的传统企业在寻求合适的商业模式,但国内外关于零售商业模式研究很少,零售商业模式如何实现企业的价值创造并不清晰.本文聚焦大型零售企业的商业模式及其要素关系,利用多案例分析方法,提炼出电子商务环境下零售企业商业模式的构成要素及要素间关系,得出零售商业模式的价值创造框架,为零售商业模式研究,以及我国零售企业应对电子商务冲击和成功建立基于价值创造逻辑的商业模式提供启示.

关键词: 商业模式, 价值创造, 零售企业, 电子商务

Abstract: As e-business is penetrating into traditional industries, more and more traditional enterprises are looking for their successful business models. However, researches on retailing business model are rather few, and it is still unclear how retailing business model realizes value creation for enterprises. Therefore, this paper focused on business model and its elements relationship of traditional and large-scale retailers with multi-case analysis method, and then it explored the content and relationship of business model elements. Finally, we got the value-creation framework of retailing business model. This paper tried to contribute to the research on retailing business model, and to provide recommendations for retailers on the way of dealing with e-business press and finding solution to build their successful business models.

Key words: business model, value creation, retailers, e-business

中图分类号:

F272.2

盛亚, 徐璇, 何东平. 电子商务环境下零售企业商业模式:基于价值创造逻辑[J]. 科研管理, 2015, 36(10): 122-129.

Sheng Ya, Xu Xuan, He Dongping. Business model of retailers in e-business context based on the value creation logic[J]. Science Research Management, 2015, 36(10): 122-129.

参考文献

[1] Santos, J. and B. Spector, et al. Toward a theory of business model innovation within incumbent firms. INSEAD Working Paper No. 2009/16/EFE/ST/TOM. [2] Amit R, and Zott C. Value creation in E-business [J]. Strategic Management Journal. 2001, 22(6-7). [3] Ghaziani A, Ventresca M J. Keywords and cultural change: Frame analysis of business model public talk, 1975-2000[C].Sociological Forum. Kluwer Academic Publishers-Plenum Publishers, 2005, 20(4): 523-559. [4] Morris M, Schindehutte M, and Allen J. The entrepreneur's business model: Toward a unified perspective [J]. Journal of Business Research. 2005, 58(6). [5] Chesbrough H, and Rosenbloom R S. The Role of the business model in capturing value from innovation: Evidence from Xerox corporation's technology spin-off companies [J]. Industrial and Corporate Change. 2002, 11(3). [6] Al-Debei M. and Avison D. Developing a unified framework of thebusiness model concept [J]. European Journal of Information Systems, 2010, 19(10):359-376. [7] Zott C, and Amit R. Business model design: An activity system perspective [J]. Long Range Planning. 2010, 43. [8] 魏江,刘洋,应瑛. 商业模式内涵与研究框架建构[J]. 科研管理,2012(5):107-114.Wei J., Liu Y. and Ying Y. Business model: Concept, definition and framework [J]. Science Research Management, 2012(5):107-114. [9] 龚丽敏. 新兴经济背景下商业模式对企业成长的影响:中国制造企业的证据[D]. 杭州:浙江大学,2013.Gong L.M. The influence of business model on firm growth in emerging economy: Evidence from Chinese manufacturing firms [D]. Hangzhou: Zhejiang University, 2013. [10] Chesbrough H. Business model innovation: Opportunities and barriers [J]. Long Range Planning. 2010, 43(2-3). [11] Zott C, and Amit R, Massa L. The business model: Recent developments and future research [J].Journal of Management. 2011, 37(4). [12] 盛亚,徐璇.商业模式研究的知识架构与阶段特征—文献计量分析方法[J].商业研究,2013(9):16-26.Sheng Y., and Xu X. The knowledge structure and phrase characteristic of business model research: Bibliometric analysis [J]. CommercialResearch, 2013(9): 16-26. [13] Magretta J. Why business models matter [J]. Harvard Business Review. 2002, 80(5). [14] Johnson M W, Christensen C M. and Kagermann H. Reinventing your business model [J]. Harvard business review, 2008, 86(12): 57-68. [15] Hamel G.,Leading the revolution [M]. MA: Harvard Business School Press, 2000:156-198. [16] Osterwalder, A. and Yves P., Clarifying business models: origins, present, and future of the concept [J] Communications of AIS, 2005 (16): 1-25. [17] Evans P. B. and Wurster T. S. Strategy and the new economics of information [J]. Harvard business review, 1996, 75(5):70-82. [18] Zott C., Amit R. and Donlevy J. Strategies for value creation in e-commerce: Best practice in Europe [J]. European Management Journal, 2000, 18(5): 463-475. [19] Yan A. and Gray B. Bargaining power, management control, and performance in United States-China joint ventures: A comparative case study [J]. Academy of Management journal, 1994, 37(6): 1478-1517. [20] Yin R., Case study research: Design and methods [M]. Sage, 2003. [21] 张霞,毛基业. 国内企业管理案例研究的进展回顾与改进步骤——中国企业管理案例与理论构建研究论坛(2011)综述[J]. 管理世界,2012(2):105-111. Zhang X., and Mao J. Y. Review and reform enterprise management case study: The forum of Chinese enterprises case study and theory construction [J]. Management World, 2012(2):105-111. [22] 艾森哈特(著),李平和曹仰锋(主编),案例研究方法:理论与范例——凯瑟琳·艾森哈特论文集[C]. 北京大学出版社,2012.Eisenhardt K. M. (Original author), Li P. and Cao Y. F. (Editor), The case study research method: Selected articles by Kathleen M. Eisenhardt [C]. Beijing University, 2012. [23] 慧琳. 打造本土大型零售企业核心竞争力的思考——基于我国开放市场环境下的战略分析[J]. 经济理论与实践,2011(5):79-80.Hui L. Considering on the core competitive about local large retailing under the open context in China [J]. Price Theory and Practice, 2011(5):79-80. [24] Strauss A, Corbin J. Basics of qualitative research. 1998[J]. Thousand Oaks, 1998. [25] 王海花,彭正龙,蒋旭灿. 开放式创新模式下创新资源共享的影响因素[J].科研管理,2012(3):49-55.Wang H. H., Peng Z. L. and Jiang X. C., Influence factors of innovation resource sharing under open innovation pattern [J]. Science Research Management, 2012(3):49-55. [26] Heath H. and Cowley S. Developing a grounded theory approach: A comparison of Glaser and Strauss [J]. International journal of nursing studies, 2004, 41(2): 141-150. [27] 姚铮,胡梦婕,叶敏. 社会网络增进小微企业贷款可得性作用机理研究:以浙江泰隆银行为例[A]. 中国企业管理案例与质性研究论坛暨"第六届中国人民大学管理论坛"论文集[C].北京:中国人民大学出版社,2012:1-21. Yao Z, Hu M. and Ye M., Research on the influence of social network on the loans availability of SMEs: As theexample of Zhejiang tailong commercial bank [A]. Essay collection of the forum of Chinese enterprises case study and qualitative research [C]. Beijing: China Renmin University Press, 2012:1-21.