市场导向与技术导向是战略导向的核心内容,对科技企业持续成长具有重要价值.本文将组织均衡理论引入战略导向研究,探索"市场—技术"导向均衡对企业产品创新和经营绩效的影响机制.对228家科技企业数据的实证研究表明,两类战略导向匹配均衡对渐进型产品创新有积极作用,而两类战略导向联合均衡则对突破型产品创新影响显著;渐进型和突破型产品创新分别在匹配均衡和联合均衡与经营绩效关系中发挥部分中介作用;在不同环境动荡性条件下,产品创新与经营绩效关系存在差异性.研究结论对优化科技企业战略导向,推动产品创新并提升经营绩效具有理论价值和实践启示.
Abstract
Being the core contents of strategic orientation (SO), the market orientation (MO) and the technology orientation play a significant role in the sustainable growth of scientific and technological (S&T) firms. This paper applies ambidexterity theory to the research of SO, trying to explore the effects of ambidexterity in "market-technology" orientation on product innovation and business performance. Relevant data about 228 S&T firms shows that the fitted ambidexterity of the two SOs yields positive effects on incremental product innovation (IPI), while the combined ambidexterity of the two SOs exerts impacts on breakthrough product innovation (BPI). The IPI and BPI play a respective mediating role in the relationships between fitted ambidexterity, combined ambidexterity and business performance. In the context of diverse environmental volatility, there are different relations between product innovation and business performance. The research results provide theoretical value and practical implications for S&T firms in terms of optimizing SO and improving product innovation and business performance.
关键词
均衡理论 /
市场导向 /
技术导向 /
产品创新 /
经营绩效
Key words
ambidexterity theory /
market orientation /
technology orientation /
product innovation /
business performanc
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基金
教育部人文社会科学研究项目(批准号:13XJC630010;起止时间:2013.06-2015.12)、重庆高校创新团队建设计划(批准号:KJTD201318;起止时间:2013.05-2016.06).
