网络众包(Crowdsourcing)模式开启了微观个体参与创新的时代,突显了大众智慧的商业价值,通过移动互联端到端的连接方式搭建了大众参与的创新平台,实现了协同自组织的新型网络工作环境。本文通过与传统组织形式的比较,基于“RPV模型”(Resource,Process,Value)理论的组织特点,分析了网络众包模式中互补共生的运营方式和基于知识服务的协同自组织过程,使个体在协同创新的系统中找到参与的位置,通过系统协调形成多目标经济活动的次优组合,并探讨分析了个体与利益相关者如何通过协同的方式和途径创造群体价值,实现“产消合一”的服务体系,塑造众包数字化生存和信息时代全新的工作形态。
Abstract
The Network Crowdsourcingmode ushers in the age in which the micro-individual participates in the innovation, highlights the commercial value of the wisdom of the masses,and set up an innovative platform for public participation by the end-to-end connection of the mobile interconnection to achieve a new network environment of self-organizing collaboration. By comparing with the traditional forms of organization, and based on the "RPV model" (Resource, Process, Value), this paper analyzes the complementary and symbiotic way of operation and synergistic self-organization process of knowledge-based services in the network crowdsourcing model, so that the individual may locate its position in the collaborative innovation system, forms the suboptimal combination of multi-object by means of the system coordination, and explore and analyze how the individuals and stakeholders create value through collaborative ways and means to achieve a service system in which production and consumption are included in one, creating a new mode of work in the crowdsourcing digital existence and the information age.
关键词
网络众包 /
自组织 /
知识服务 /
协同创新
Key words
network crowdsourcing /
self-organizing /
knowledge services /
collaborative innovation
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基金
国家自然科学基金国际合作项目(项目编号:71272171,起止时间:2013.01-2016.12)