客户参与与新产品上市速度:基于中国制造业的实证研究
Customer involvement and marketing speed of new products:An empirical investigation in China’s manufacturing companies
customer involvement / absorptive capacity / marketing speed of new products / mediating effect
国家自然科学基金项目(61174171):基于差异化的多渠道供应链竞争与协调机制研究;中央高校基本科研业务费专项资金资助项目。
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