作为企业商务模式的重要部分,产品创新模式在互联网生态环境下呈现出了崭新的特点。本文以快速成长的智能手机公司小米为案例探讨互联网环境中的产品创新模式,有三个主要发现:1)小米充分利用互联网生态环境,聚焦互联网的客户群特征并采用最新互联网工具和平台激励客户参与小米研发;2)与传统开放式创新不同的是,小米不仅创新思路来自客户,并且在产品创新全过程都深度把客户卷入进来,在产品研发各阶段用众包方式与客户无缝合作,充分利用客户的认知盈余;3)与传统创新管理分阶段线性流程不同的是,小米创新过程采用小团队全程负责,每个创新阶段无缝对接,迭代开发、循环往复。我们认为这个模式呈现了独特性,可称为为"无缝开放式创新"。小米模式已经成为众多企业学习和模仿的对象,因此对这种模式更深入和广泛的研究对进一步夯实理论是有意义的。
Abstract
The product innovation is the core part of a business model for companies. In today's Internet environment, it is an area of re-engineering for business model differentiations. This paper studies the product innovation model of a fast growing smartphone maker: Xiaomi Company. The main findings are as follows: 1) Xiaomi fully merges itself into the Internet ecosystem, and adopts the latest Internet tools and platforms to motivate and manage customers in its product development;2) Xiaomi's innovation model is different from the traditional Open Innovation Model, because they are using crowdsourcing methods to include customers and utilize their cognitive surpluses in the entire product development cycle seamlessly; and 3) Unlike the traditional product management process, Xiaomi uses one small team responsible for all the steps of an entire R&D process seamlessly, and it also adopts fast iteration methods to make this process efficient. Evidently, this is an innovative product innovation and management model, so we name it the "Seamless Open Innovation". As many hardware companies are imitating Xiaomi's model, a complete understanding of such product innovation model is important for further theoretical formation.
关键词
创新管理 /
互联网生态 /
创新模式 /
无缝开放式创新
Key words
innovation management /
internet ecosystem /
innovation model /
seamless open innovation
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