在多个外部选择、多个市场以及双寡头竞争的环境下，通过构建航线网络结构选择的决策模型，研究网络结构的不同组合对航空公司竞争绩效的影响。研究结果表明航空公司竞争绩效与产品的差异化程度、外部选择成本以及边际成本等因素之间不是简单的线性关系，而与航线网络结构的不同组合有关，竞争均衡的网络结构的不同组合对应不同的绩效水平。这为航空公司在动态竞争中根据竞争对手的不同网络结构，有选择地采用不同的网络结构来提高绩效提供了理论指导。
Abstract
Under the framework of passengers' outside options, multi-market and duopoly competition, we study the effects of different combinations of network structure on airline competition performance by constructing the decision model for selecting airline network structure. The result shows that it is not a simple liner relationship between the competitive performance of airlines and these elements such as the degree of products differences, the external choice cost and the marginal cost, but is related to network structure. Different combinations of network structure of competitive equilibrium correspond to different levels of performance. These conclusions provide theoretical guidance for airlines selectively using different network structures to improve their performances in a dynamic competition based on the different network structures of competitors.
关键词
点-点网络结构 /
枢纽网络结构 /
外部选择 /
品牌忠诚 /
均衡决策
Key words
fully-connected networks /
hub-and-spoke networks /
outside option /
brand loyalty /
equilibrium decision
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基金
国家自然科学基金资助项目（70072006，起止时间：2011.1-2013.12）。
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