学术博客持续使用意愿的影响因素研究

科研管理 ›› 2014, Vol. 35 ›› Issue (10): 121-127.

学术博客持续使用意愿的影响因素研究

王伟军¹, 甘春梅²

1. 华中师范大学信息管理学院, 湖北武汉 430079;
2. 中山大学资讯管理学院, 广东广州 510006

收稿日期:2013-05-07 修回日期:2014-03-13 出版日期:2014-10-25 发布日期:2014-10-23
作者简介:王伟军（1965-），男（汉），江西省修水县人，华中师范大学信息管理学院教授，博士生导师，研究方向为网络信息资源管理、用户行为分析与网络个性化服务等。
甘春梅（1986-），女（汉），江西省永新县人，中山大学资讯管理学院讲师，博士，研究方向为用户行为与社交媒体。
基金资助:
国家自然科学基金项目“Web2.0环境下科学研究中知识交流与共享机制研究”（项目编号：71073066）及华中师范大学优秀博士学位论文培育计划资助项目“Web2.0科研社区中知识交流与共享的信任机制”的研究成果之一。

Study on factors influencing continuance intention of academic bloggers

Wang Weijun¹, Gan Chunmei²

1. School of Information Management, Central China Normal University, Wuhan 430079, Hubei, China;
2. School of Information Management, Sun Yat-sen University, Guangzhou 510006, Guangdong, China

Received:2013-05-07 Revised:2014-03-13 Online:2014-10-25 Published:2014-10-23

摘要/Abstract

摘要： 以Bhattacherjee的ECT-IS模型为基础，整合体验价值这一关键概念，通过在线问卷调查从科学网博客社区搜集数据，利用基于PLS的结构方程模型，研究了学术博客持续使用意愿的影响因素。结果表明，ECT-IS模型同样适用于学术博客情境。而体验价值对用户满意感产生不同程度的正向影响：使用者投资回报的影响最显著，其次是愉悦感和优质的服务，美感则不产生影响。

关键词: 学术博客, 使用意愿, 影响因素, ECT, 体验价值, 满意感

Abstract: Through integrating experiential value into expectation-confirmation of IS continuance (ECT-IS) model, this paper put forward the expanded ECT-IS model and aimed to identify factors that affect continuance intention of academic bloggers. Data were collected from Sciencenet.cn using an online questionnaire. The results indicated that, ECT-IS model is suitable for the context of academic blog. In addition, four dimensions of experiential value have different positive effects on satisfaction, i.e. satisfaction is strongly influenced by consumer return on investment, followed by enjoyment and excellent service; while aesthetics does not appear to impact satisfaction.

Key words: academic blog, continuance intention, influencing factor, expectation-confirmation theory, experiential value, satisfaction

中图分类号:

G358

王伟军, 甘春梅. 学术博客持续使用意愿的影响因素研究[J]. 科研管理, 2014, 35(10): 121-127.

Wang Weijun, Gan Chunmei. Study on factors influencing continuance intention of academic bloggers[J]. Science Research Management, 2014, 35(10): 121-127.

参考文献

[1] Luzón M J.Scholarly hyperwriting:The function of links in academic weblogs [J].JASIST,2009,60 (1):75-89. [2] Putnam L.The changing role of blogs in science information dissemination [J/OL].Issues in Science and Technology Librarianship.2011 (65).http://www.istl.org/11-spring/article4.html,2012-03-20. [3] Sauer IM, Bialek D,Efimova E,et al.“Blogs” and “Wikis” are valuable software tools for communication within research groups [J].Artificial Organs,2004,29(1):82-89. [4] 王伟军, 甘春梅等.学术博客知识交流与共享心理诱因的实证研究[J].情报学报,2012,31(12):1026-1033. [5] Hsu C L, Lin C C.Acceptance of blog usage:The roles of technology acceptance,social influence and knowledge sharing motivation [J].Information and Management,2008,45(1):65-74. [6] Shiau W L, Luo M M.Continuance intention of blog users:The impact of perceived enjoyment and user involvement [C].PACIS 2010,Taipei,Taiwan,2010:856-867. [7] Tang J T E,Chiang C H.Integrating experiential value of blog use into the expectation-confirmation theory model [J].Social Behavior and Personality,2010,38(10):1377-1390. [8] Pi S M,Liao H L,Liu S H,et al.The effect of user perception of value on use of blog services [J].Social Behavior and Personality,2010,38(8):1029-1040. [9] Keng C J,Ting H Y.The acceptance of blogs:Using a customer experiential value perspective [J].Internet Research,2009,19(5):479-495. [10] Lin C, Wu S,Tsai R.Integrating perceived playfulness into expectation-confirmation model for web portal context [J].Information & Management,2005,42(5):683-693. [11] Lee M. Explaining and predicting users' continuance intention toward e-learning:an extension of the expectation-confirmation model [J].Computers & Education,2010,54(2):506-516. [12] Koufaris M, Kambil A,Labarbera P A.Consumer behavior in web-based commerce:An empirical study [J].International Journal of Electronic Commerce,2001,6(2):115-138. [13] Bhattacherjee A.Understanding information systems continuance:an expectation-confirmation model [J].MIS Quarterly,2001,25 (3):351–370. [14] Mathwick C, Malhotra N K,Rigdon E.Experiential value:Conceptualization,measurement and application in the catalog and internet shopping environment [J].Journal of Retailing,2001,77 (1):39–56. [15] Seddon P B. A respecification and extension of the delone and mclean model of IS success [J].Information Systems Research,1997,8(3):240-253. [16] Oliver R L.A cognitive model of the antecedents and consequences of satisfaction decisions [J].Journal of Marketing Research,1980,17(4):460-469. [17] Davis F D, Bagozzi R P,Warshaw P R.User acceptance of computer technology:A comparison of two theoretical models [J].Management Science,1989,35(8):982-1003. [18] van der Heijden H.Factors influencing the usage of websites:The case of a generic portal in the Netherlands [J].Information & Management,2003,40 (6):541-549.