合法性视角下制度压力对CSR的影响机制研究

科研管理 ›› 2014, Vol. 35 ›› Issue (1): 122-129.

合法性视角下制度压力对CSR的影响机制研究

沈奇泰松¹, 葛笑春², 宋程成³

1. 杭州电子科技大学管理学院, 浙江杭州 310018;
2. 浙江工商大学工商管理学院, 浙江杭州 310018;
3. 浙江大学公共管理学院, 浙江杭州 310058

收稿日期:2012-11-06 修回日期:2013-10-10 出版日期:2014-01-25 发布日期:2014-01-25
基金资助:
国家自然科学基金(71302150，2014-2016);国家社科青年基金(12BGL030，2012-2013);教育部人文社科基金(12YJC630166，2012-2014);杭州电子科技大学科研启动基金(KYS035611030)。

A study of institutional pressures' influence on corporate social responsibility: an organizational legitimacy perspective

Shen Qi Taisong¹, Ge Xiaochun², Song Chengcheng³

1. School of Management, Hangzhou Dianzi University, Hangzhou 310018, Zhejiang, China;
2. School of Business Administration, Zhejiang Gongshang University, Hangzhou 310018, Zhejiang, China;
3. College of Public Administration, Zhejiang University, Hangzhou 310058, Zhejiang, China

Received:2012-11-06 Revised:2013-10-10 Online:2014-01-25 Published:2014-01-25

摘要/Abstract

摘要： 在"企业经济绩效和企业社会绩效"关系无一致性结论的背景下，本研究以组织合法性为切入点构建了"制度压力—社会战略反应—企业社会绩效"的分析模型。研究发现，规制、规范和认知三种制度压力对社会战略反应具有正向驱动作用，而对企业社会绩效的显著影响效应则只体现在规制压力上。社会战略反应对企业社会绩效具有显著正向影响，因而在外部制度压力和企业社会绩效之间起到了重要的传接作用。文章最后探讨了本研究的理论意义和管理启示。

关键词: 规制压力, 规范压力, 认知压力, 社会战略反应, 企业社会绩效

Abstract: Concerning the divergent views on the relationship between the corporate social performance (CSP) and the corporate financial performance (CFP), this study discusses the question of the driving mechanism of the corporate social responsibility (CSR) based on the perspective of organizational legitimacy, and constructs the theoretical model of "institutional pressures-social strategic response-corporate social performance". Through theoretical and empirical analysis, the authors find that the regulative, normative and cognitive pressures have significant positive influences on social strategic response, but the significant positive influence on the CSP could only be found on the regulative pressure. However, social strategic response has significant positive influence on the CSP, which plays as an important role between the external institutional pressures and the CSP. Finally, the authors discuss the theoretical and managerial implications of this study.

Key words: regulative pressure, normative pressure, cognitive pressure, social strategic response, corporate social performance

中图分类号:

F270

沈奇泰松, 葛笑春, 宋程成. 合法性视角下制度压力对CSR的影响机制研究[J]. 科研管理, 2014, 35(1): 122-129.

Shen Qi Taisong, Ge Xiaochun, Song Chengcheng. A study of institutional pressures' influence on corporate social responsibility: an organizational legitimacy perspective[J]. Science Research Management, 2014, 35(1): 122-129.

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