本文从社会网络的多元关系层次入手,研究网络规则程度对市场机遇信息交互的影响。首先,结合市场机遇信息交互的特性与要求,对Cowan和Jonard的模型进行了修正改进,构建了基于社会网络的市场机遇信息交互模型,并对模型进行了仿真,实验研究了网络规则程度、个体吸收能力与创新能力、市场机遇信息增长机制以及市场机遇信息交互绩效这四者的影响关系,得到了有意义的结论。
Abstract
The impacts of the network regulation on market opportunity information interaction are studied from a multiple relation level. First, the characteristics are combined with the requests of market opportunity information interaction, some behavioral rules in Cowan-Jonard model are revised and a new model of market opportunity information interaction is built based on the social network. The model is simulated to analyze the relation among the regulation of the network, the individual absorption and innovation ability, the information increase mechanism of market opportunity, and the interaction performance of market opportunity information.
关键词
市场机遇 /
社会网络 /
信息交互 /
利他共享
Key words
market opportunity /
network /
information interaction /
altruistic sharing
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参考文献
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基金
国家自然科学基金项目"企业市场机遇发现支持技术与支持系统的研究"(项目批准号:70671049,起至时间为2007年1月至2010年1月);湖北省教育厅人文社科项目"企业内部的知识协同行为与协同网络研究"(项目批准号:2010q052,起至时间为2010年1月至2012年1月)。
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