基于公众记忆操纵理论的应急信息发布策略

科研管理 ›› 2011, Vol. 32 ›› Issue (9): 100-107.

基于公众记忆操纵理论的应急信息发布策略

刘智, 张岩

中国科学技术大学管理学院, 安徽合肥 230026

收稿日期:2009-11-05 修回日期:2010-06-04 出版日期:2011-09-27 发布日期:2011-09-22
作者简介:刘智(1982-),男,四川巴中人,中国科学技术大学管理科学与工程博士生,研究方向:公共安全与应急管理。张岩(1982-),男,安徽蒙城人,中国科学技术大学管理科学与工程博士生,研究方向:公共危机管理。
基金资助:
教育部人文社会科学研究项目(项目编号:08JA630082,起止时间:2009.01-2011.12);安徽省软科学研究计划项目(项目编号:08030503050, 起止时间:2008.07-2009.12)。

Emergency information dissemination based on theory of public memory manipulation

Liu Zhi, Zhang Yan

School of Management, University of Science and Technology of China, Hefei 230026, China

Received:2009-11-05 Revised:2010-06-04 Online:2011-09-27 Published:2011-09-22

摘要/Abstract

摘要： 公众记忆操纵理论认为,通过改变信息发布参数,影响与选择目标人群的记忆,能够使信息准确、有效地传递至目标群体。将此理论首次引入到公共危机管理中,通过调整公众记忆的线索依赖、重复和新奇等参数,构建突发公共事件应急信息发布对公众风险感知影响的动态调整模型。研究发现,合理地选择公共应急信息发布的时间、频次和信息类型等,影响与选择公众的记忆,能够很好调控公众的风险感知和公众心理恐慌。通过此研究以期为突发公共事件管理部门科学、有效地发布应急信息提供优化策略。

关键词: 突发公共事件, 记忆操纵, 风险感知, 应急信息发布, 线索依赖

Abstract: Theory of Public Memory Manipulation(TPMM) shows that information could be correctively and effectively passed to target groups by changing information release parameters and by affecting and choosing the memory of target group. Firstly, TPMM is introduced to the research on public risk management. By adjusting the parameters, such as cue dependence, repetition, and novelty, a dynamic model indicating influences on the public perception of risk after dissemination of emergency public information is developed. The study finds that a reasonable choice of time, frequency, and information types when disseminating emergency public information, the public perception of risk in the case of public mental panic could be manipulated. It provides optimal strategies for public sectors to disseminate emergency public information in an accurate and effective way.

Key words: public emergency, memory manipulation, risk perception, emergency information release, cue dependence

中图分类号:

G209

刘智, 张岩. 基于公众记忆操纵理论的应急信息发布策略[J]. 科研管理, 2011, 32(9): 100-107.

Liu Zhi, Zhang Yan. Emergency information dissemination based on theory of public memory manipulation[J]. Science Research Management, 2011, 32(9): 100-107.

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