市场导向对创新类型和产品创新绩效的影响

摘要/Abstract

摘要： 关于市场导向是否以及如何影响产品创新的实证研究结果并不一致,而且相关研究很少区分产品创新的类型,更缺乏来自出口企业的实证检验。基于220家我国制造型出口企业的问卷调查,本研究得出如下结论:(1)两种类型的创新和产品创新绩效都呈现显著的正相关关系,激进式创新的作用更为明显;(2)在出口市场导向的三个维度中,顾客导向和职能间协调对于激进式创新和渐进式创新具有显著的正向影响;职能间协调对激进式创新的影响更明显,顾客导向则更能显著促进渐进式创新;(3)职能间协调对于新产品绩效的总效应最大,顾客导向次之,而竞争者导向的影响并不明显。论文研究为中国制造型出口企业如何改善创新活动、提高产品创新绩效提出了重要的管理启示。

关键词: 市场导向, 激进式创新, 渐进式创新, 产品创新绩效, 制造型出口企业

Abstract: The empirical research findings on whether or not and how market orientation impacts on product innovation are quite inconsistent, relevant studies rarely distinguish innovation types and empirical verification of export-oriented enterprises are not available. Based on a questionnaire survey of 220 Chinese export-oriented manufacturing enterprises, the following conclusion are drawn: (1) Two types of innovation are significantly positively related to the product innovation performance, and among them, the role of radical innovation is more significant; (2) Among three dimensions of export market orientation, customer orientation and inter-functional coordination have significant positive impact on radical and incremental innovations. In addition, inter-functional coordination impacts radical innovation more significantly, while customer orientation impacts incremental innovation more significantly; (3) inter-functional coordination has a greatest total effect on new product performance, customer orientation plays a less important role, and the impact of competitor orientation is not significant. Managerial implications on how to improve innovation activity and enhance product innovation performance are provided for Chinese export-oriented manufacturing enterprises.

Key words: market orientation, radical innovation, incremental innovation, product innovation performance, export-oriented manufacturing enterprise

中图分类号:

713.5

张婧, 段艳玲. 市场导向对创新类型和产品创新绩效的影响[J]. 科研管理, 2011, 32(5): 68-77.

Zhang Jing, Duan Yanling. The impact of market orientation on types and performance of product innovation[J]. Science Research Management, 2011, 32(5): 68-77.

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