竞争战略、创新选择与企业绩效

郑兵云 , 李邃

科研管理 ›› 2011, Vol. 32 ›› Issue (4) : 59-68.

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PDF(932 KB)
科研管理 ›› 2011, Vol. 32 ›› Issue (4) : 59-68.
论文

竞争战略、创新选择与企业绩效

  • 郑兵云1,2   李邃1,2
作者信息 +

The relationship of competitive strategy, innovation selection, and firm performance

  • Zheng Bingyun1,2   Li Sui1, 2
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文章历史 +

摘要

基本竞争战略对企业绩效的影响一直是学术界关注的焦点,但研究结论却出现了分歧。在相关研究的基础上,将渐进创新和突破创新作为中介变量,构建了竞争战略、创新选择与企业绩效关系的概念模型,通过问卷调研对316家企业进行了实证检验。研究发现,低成本战略和差异化战略对企业绩效都有显著的正向影响,但影响机制不同。低成本战略对绩效存在直接效应和以渐进创新为中介的间接效应;而差异化战略并不能直接提升企业绩效,只能通过突破创新对企业绩效产生正向影响。

Abstract

The effects of basic competitive strategy on firm performance have always been a focus in academic circles; however, there is the divergence on the findings of the empirical studies. Based on the extant correlative literature, a conceptual model to embody the relationship of competitive, innovation selection, and firm performance is constructed by using incremental innovation and radical innovation as mediators. An empirical study with a sample of 316 firms from questionnaire is conducted. The results show that both low cost strategy and differentiation strategy have a distinct positive impact on the firm performance, but their respective influence mechanisms are different. Low cost strategy can effect on the firm performance both directly and indirectly by a mediator of incremental innovation, but differentiation strategy only inderectly effet’s on the firm performance by a mediator of radical innovation.

关键词

低成本战略 / 差异化战略 / 渐进创新 / 突破创新 / 企业绩效

Key words

low cost strategy / differentiation strategy / incremental innovation / radical innovation / firm performance

引用本文

导出引用
郑兵云 , 李邃. 竞争战略、创新选择与企业绩效[J]. 科研管理. 2011, 32(4): 59-68
ZHENG Bing-Yun , LI Sui. The relationship of competitive strategy, innovation selection, and firm performance[J]. Science Research Management. 2011, 32(4): 59-68
中图分类号: F270.3   

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