摘要：管理创新不受专利保护，减少了企业模仿或引进障碍，因此在已有管理实践或方法的基础上结合企业内部资源引进、调整并实施的现象普遍存在。在引进决策过程中，内部促进者或企业核心管理者无疑起着关键作用。因此，在相关文献分析和总结的基础上，从与内部促进者密切相关的企业家导向、社会资本和认知偏差三个角度建立管理创新引进机制框架，并提出假设：一是企业家导向影响创新意愿，从而提升管理创新引进水平；二是社会资本通过影响知识搜寻影响管理创新引进水平；三是认知偏差导致风险感知偏低，进而影响管理创新引进水平。

Abstract： The lack of the patent protection for management innovations removes the obstacle for enterprises to imitate or introduce them from external environment. Then it becomes a common phenomenon for enterprises to introduce, adjust, and implement existing management practices or methods by combining them with internal resources. During the process for introducing decision making, internal promoters or core managers play key roles. Therefore, from the perspectives of entrepreneurial orientation, social capital, and cognition biases of internal promoters, it is attempted to establish a mechanism model about the introduction level of management innovation and develop hypotheses based on relevant literatures: entrepreneurial orientation enhances innovation willingness which may further stimulate managers to try new management practices; social capital affects introduction level of management innovation by influencing knowledge search effectiveness; cognition biases lead to risk-cognition deviation, and in turn impact on the introduction level of management innovations.