科研管理 ›› 2010, Vol. 31 ›› Issue (3): 120-126 .

• 论文 • 上一篇    下一篇

企业员工知识共享的理性行为模型

黄芳,马剑虹,霍荣棉,徐美玲   


  1. (浙江大学心理与行为科学系,浙江 杭州310028)
  • 收稿日期:2009-09-24 修回日期:2010-04-27 出版日期:2010-05-27 发布日期:2010-05-27

ATRA model for the employees’ knowledge sharing behavior

Huang Fang, Ma Jianhong, Huo Rongmian, Xu Meiling   

  1. (Department of Psychology and Behavior Science, Zhejiang University, Hangzhou 310028, China)
  • Received:2009-09-24 Revised:2010-04-27 Online:2010-05-27 Published:2010-05-27

摘要: 摘要:基于理性行为理论,本研究构建了企业员工知识共享行为的理性行为模型,探讨企业员工知识共享行为的驱动因素体系。对125份有效调查问卷的数据进行结构方程建模,结果证明:①理性行为模型可以有效地解释知识共享行为;②积极的知识共享态度和主观规则显著促进了员工的知识共享行为;③知识共享态度部分中介了主观规则对知识共享行为的作用;④经济报酬、人际关系以及预期收益显著影响了员工知识共享态度;⑤互惠责任感和成就感显著影响了主观规则感知。以上结论为企业系统性调整知识共享激励政策提供了借鉴。

关键词: 知识共享行为, 态度, 主观规则, 理性行为理论, 知识管理

Abstract: Abstract: Based on a Theory of Reasoned Action(TRA), a TRA model is constructed to examine the driving variables which systemically motivate employees’ knowledge sharing behavior. A structure equation model was used to analyze the data from 125 questionnaires and the results proved that: (1)the TRA model was a suitable structure to explain knowledge sharing behavior; (2)positive attitudes and subjective norms for knowledge sharing significantly impact the individual’s knowledge sharing behavior; (3)the impact of subjective norms was partly mediated by attitudes; (4)rewards, relationships, and expectant benefits significantly impacted the attitudes toward knowledge sharing; and (5)achievement and reciprocal responsibility significantly impacted the subjective norms for knowledging sharing. All these results provided a system perspective to improving the knowledge management policy in the organizations.

Key words: knowledge sharing behavior, attitude, subjective norm, TRA, knowledge management

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