摘要：基于理性行为理论,本研究构建了企业员工知识共享行为的理性行为模型，探讨企业员工知识共享行为的驱动因素体系。对125份有效调查问卷的数据进行结构方程建模，结果证明：①理性行为模型可以有效地解释知识共享行为；②积极的知识共享态度和主观规则显著促进了员工的知识共享行为；③知识共享态度部分中介了主观规则对知识共享行为的作用；④经济报酬、人际关系以及预期收益显著影响了员工知识共享态度；⑤互惠责任感和成就感显著影响了主观规则感知。以上结论为企业系统性调整知识共享激励政策提供了借鉴。

Abstract: Based on a Theory of Reasoned Action(TRA), a TRA model is constructed to examine the driving variables which systemically motivate employees’ knowledge sharing behavior. A structure equation model was used to analyze the data from 125 questionnaires and the results proved that: (1)the TRA model was a suitable structure to explain knowledge sharing behavior; (2)positive attitudes and subjective norms for knowledge sharing significantly impact the individual’s knowledge sharing behavior; (3)the impact of subjective norms was partly mediated by attitudes; (4)rewards, relationships, and expectant benefits significantly impacted the attitudes toward knowledge sharing; and (5)achievement and reciprocal responsibility significantly impacted the subjective norms for knowledging sharing. All these results provided a system perspective to improving the knowledge management policy in the organizations.