科研管理

科研管理 ›› 2010, Vol. 31 ›› Issue (1): 126-133 .

• 论文 • 上一篇    下一篇

企业的市场机遇信息搜索社会网络研究

蔡淑琴1,张星1,2   



  1. （1.华中科技大学管理学院，湖北 武汉430074；
    2.武汉科技学院经济管理学院，湖北 武汉430073）
  • 收稿日期:2008-08-20 修回日期:2009-03-09 出版日期:2010-02-02 发布日期:2010-02-02

Research on the enterprise’s social network for searching market opportunity information

Cai Shuqin1, Zhang Xing1,2   

  1. (1. School of Management, Huazhong University of Science and technology, Wuhan 430074, China;
    2. College of Economic and Management, Wuhan University of Science and technology, Wuhan 430073, China)
  • Received:2008-08-20 Revised:2009-03-09 Online:2010-02-02 Published:2010-02-02

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摘要： 摘要：社会网络作为影响市场机遇信息搜索的重要因素之一，在研究和实际中得到了越来越多的关注。本文结合社会网络理论对企业市场机遇信息搜索社会网络(ESNSMOI)进行研究，以提高企业的市场机遇信息搜索能力。首先分析了ESNSMOI的特性，接着提出四种类型的ESNSMOI，并对其功能和结构进行了分析和比较，最后通过案例分析对某银行的ESNSMOI进行了进一步讨论。

关键词: 机遇发现, 信息搜索, 社会网络

Abstract: Abstract: As an important factor in market opportunity information searching, the social network has received more and more attention in the research and practice. In order to improve enterprise’s ability for market opportunity information searching, the Enterprise’s Social Network for Searching Market Opportunity Information (ESNSMOI) is examinecl based on the social network theory. The characteristics of ESNSMOI are analyzed. Moreover, four types of ESNSMOI are classified and their functions and structures are analyzed and compared with. Finally, These ESNSMOI features of a bank are further discussed based on a case study.

Key words: opportunity discovery, information search, scoial network

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