摘要：基于“计划行为理论”，采用问卷调查方法，借助SPSS软件和结构方程建模，分析了中国文化背景下影响创业意愿的因素，并绘制了中国文化背景下的创业意愿路径图。结果表明，创业意愿的影响因素和影响方式存在文化的差异。在中国文化背景下，创业行为控制知觉与创业意愿正相关，创业行为结果知觉通过创业控制知觉影响创业意愿，创业行为结果知觉与创业行为控制知觉之间存在交互作用。

Abstract: The factors affecting entrepreneurial intention in China based on the Theory of Planed Behavior(TPB) are analyzed by using method of questionnaire, tools of SPSS, and structure equation modeling. A path map of entrepreneurial intention in Chinese context is drawn. It indicates that there are some differences related to the factors affecting the entrepreneurial intention between Chinese culture and the Western culture. There is a positive relation between the perception of entrepreneurship behavioral control and the entrepreneurial intention, and the attitude toward the behavior affects the entrepreneurial intention through the perceived behavioral control. At the same time, the attitude toward the behavior has interacted with the perceived behavioral control.