科研管理

科研管理 ›› 2009, Vol. 30 ›› Issue (3): 9-16 .

• 论文 • 上一篇    下一篇

新产品开发过程中模糊前端创新的理论与实证研究 —基于中国制造业企业的实践

曹勇，陈仁松，赵莉   

  1. （华中科技大学管理学院，湖北 武汉430074）
  • 收稿日期:2008-08-20 修回日期:1900-01-01 出版日期:2009-05-22 发布日期:2009-05-22

Some evidence from Chinese manufacturing enterprises

Cao Yong, Chen Rensong, Zhao Li   

  1. （School of Management, Huazhong University of Science and Technology, Wuhan 430074, China）
  • Received:2008-08-20 Revised:1900-01-01 Online:2009-05-22 Published:2009-05-22

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摘要： 摘要：本文以我国制造业部分行业的大中型企业为研究对象，对其新产品开发（NPD）过程中模糊前端（FFE）创新的关键因素进行了大样本研究。在文献分析基础上，提出了本文的研究框架和理论假设，构建了FFE创新要素与NPD项目绩效之间的因果关系模型。根据对160家我国制造企业NPD项目的调查数据，运用AMOS验证模型，得出3个重要结论：FFE阶段技术不确定性和市场不确定性的降低与NPD项目的效率和效力有不同程度的正面影响；其二，初始规划强度与技术和市场不确定性的降低有不同程度的正面影响；最后，相对于消费品企业而言，工业品企业的管理层更容易做出对降低市场不确定性有显著效果的初始规划。

关键词: 模糊前端, 新产品开发, 市场不确定性, 技术不确定性, 初始规划

Abstract: A theoretical and empirical study on the fuzzy front end innovation in new product development: Abstract: Using some large and medium-sized enterprises of Chinese manufacturing industries as the investigation target, a large-scale research on the key factors with regard to Fuzzy Front End (FFE) innovation of New Product Development (NPD) is conducted. An analytical framework, research hypotheses, and a causal model between FFE key factors and NPD project performance is constructed by literature review. The causal model is tested with AMOS using the data from 160 completed NPD projects in manufacturing enterprises. The results are summarized as follows: first, the reduction of technical and market uncertainties during the FFE have different level of positive impact on the efficiency and effectiveness of NPD projects. Second, the intensity of initial plan has different level of positive impact on the reduction of technical and market uncertainties. Finally, for the industry goods firms, it is relatively easy for managers to develop the initial plan, and it has a greater impact on the reduction of market uncertainty compared with the consumer goods firms.

Key words: FFE, NPD, market uncertainty, technical uncertainty, initial plan

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