摘要：本文根据电子商务发展的一般规律，对于电子商务发展阶段进行了分类，简要回顾了影响企业信息技术(包括电子商务)采用行为的主要因素，通过对广东省广州市、深圳市、梅州市、韶关市等四个地市处于不同电子商务应用阶段的农业企业的实证检验，研究了潜在收益、行业竞争、信息获得的便利性、服务的便捷性以及交易的安全性等因素对电子商务应用行为的影响。结果发现，潜在收益、行业竞争、信息获得的便利性、服务的便捷性以及交易的安全性对于电子商务应用影响的程度和方向各有不同。

Abstract: According to the current status of E-commerce development, the E-commerce development stages is classified, a brief review on the main factors which influence the enterprise information technology (including E-commerce) applied behavior is made, through empirical testing in Guangdong province and Guangzhou, Shenzhen, Meizhou, Shaoguan four cities, which are in various E-commerce application stage of agricultural businesss, the potential benefits, competition within industries, ease of information acquisition, conveniences of services, transaction security, and other factors influencing on the application of E-commerce are studied. The results show that the potential benefits, competition within industries, ease of information acquisition, conveniences of services, transaction security influence on the application of E-commerce in different extent and direction.