关键词:
制造企业, 产品, 客户, 服务功能

Abstract:     Abstract: In the process of the global economy transition from products to service economy, the service function of manufacturing enterprises is increasing, thus enabling enterprises to bring professional and technical advantages into play fully, identifying customer needs better in the service, acquiring customer loyalty, and forming different competitive advantages. The service functions of manufacturing enterprises are evolved from traditional product as the core into customer relationship as the base and the service in proportion to enterprise business is increasing. At the same time, the service functions of manufacturing enterprises not only generate from the enterprises themselves, but also come from the network partners which have a close collaborative relationship with manufacturing enterprises. Both parties establish customer service platforms together and achieve the value innovation of manufacturing enterprises.  

Key words: manufacturing enterprises, product, customer, service function